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~Photos available from actinic@dexterity.co.uk

West Byfleet, Surrey – 20 June 2011 – UK ecommerce vendor Actinic has agreed a strategic partnership with Oxatis, one of the main ecommerce providers in France, Spain and Italy.

This joint venture will create a European group providing ecommerce systems to the start-up and SME markets with a customer portfolio approaching 20,000 e-tailers. This union strengthens the group’s position in the ecommerce market in the UK, France, Spain and Italy. The group also takes the lead as the foremost ecommerce solution provider with over 11 million orders processed through Actinic and Oxatis retailers combined, representing more than £1 billion of online sales per annum.

The joint venture will be represented in the UK by the formation of a new business division called Actinic Online. This division will provide a full range of web-based ecommerce solutions offerings to the UK market, based on the Oxatis platform.

The launch of Actinic Online will complement the existing Actinic desktop products (Catalog, Business and Enterprise) by providing an alternative SaaS-based ecommerce application with a number of advanced capabilities not found in the current Actinic range such as eBay, Amazon and Facebook integration. At the same time, Actinic will continue development of the existing desktop ecommerce software products range with version 11 due for release this summer.

Chris Barling, CEO and founder of Actinic, says: “Actinic has a large customer portfolio and extensive experience in the UK market. The combination of that experience and the expertise Oxatis possesses in the SaaS environment will help us to complement and strengthen the overall choice for both business customers and partners. There is clearly a strong synergy between Actinic and Oxatis and we are looking forward to joining forces to make a real difference in the UK market.”

Marc Schillaci, CEO and founder of Oxatis, declares, “We are very happy to announce this alliance with Actinic. It is an interesting and challenging market opportunity for us, and taking on this challenge will help us accelerate our European development and solidify our position as a European leader.”

Contacts:
Simon Armstrong, marketing manager, Actinic Online. 0845 129 4800
Actinic PR: Jane Lee, Dexterity 01273 470199, actinic@dexterity.co.uk

About Actinic:
Established in 1996, Actinic is a long-time player in the UK ecommerce market and offers a complete range of ecommerce solutions dedicated to start-ups and SMEs.

About Oxatis:
Oxatis was established in July 2001 in Marseille, France and is a European leader in SaaS ecommerce solutions. Oxatis is also present in Spain and Italy with over 6,500 confirmed customers.

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