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when coupled with a 3D screen and camera - it's an obvious improvement which is more likely to influence purchasing decisions

The LG Optimus 3D was announced to much fanfare at February's Mobile World Congress as the world's first '3D smartphone'. Although 3D technology is quick becoming more prevalent in TVs and cameras, it hasn't yet become 'mainstream' in the smartphone market. And that's why we think this handset will be a success.

2010 was a year of disappointment for LG's Mobile Division, who are reported to have had poor sales figures, having struggled to come up with fresh new products and innovative new ideas. However, We think the Optimus 3D could be the smartphone to turn things around for the manufacturer - and will prove that 3D smartphones can play a role in everyday life.

The LG Optimus 3D, as you'd expect, arrives touting a 4.3-inch 'naked eye' display capable of displaying images in 3D. This enables users to enjoy a LG's custom 3D interface, to play exclusive 3D games and to even watch full 3D movies straight from their handset, all without any need for special glasses. The fun doesn't stop there either, as it also comes equipped with dual-stereoscopic 5 megapixel cameras, which can capture both 3D stills and 3D footage in stunning 720p HD quality.

One of the main criticisms of launching a '3D phone' is that it'll arrive lacking in content. It doesn't look like the Optimus 3D will, as Sky and LG have been in talks to offer 3D TV content for the glasses free device - which would complement the pre-installed 3D games including Asphalt 3D, Let's Golf 2 and N.O.V.A. We hear an Angry Birds 3D application is on its way, too.

While some may view the handset as somewhat of a 'gimmick' - 3D sells if it's affordable. Take a look at the Nintendo 3DS for example. The similarly impressive three-dimensional console smashed UK pre-order records, having sold over 140,000 units in advance. Nintendo Marketing Director, Dawn Paine commented on the figures, saying that "I don't think you can underestimate poeple's hunger for new technology", and we thinks that's one of the reasons LG could come out on top with its revolutionary smartphone. People love new gadgets and technology.

Still, some may argue that the LG Optimus 2X is just as cutting-edge and may outsell its 3D sibling, as it was the first dual-core mobile phone to have reached the UK. Although we agree that it's an innovative product, we're not so sure the average consumer will have the same opinion. Yes, a dual-core processor means you're phone is 'faster', but when coupled with a 3D screen and camera - it's an obvious improvement which is more likely to influence purchasing decisions. Especially when you consider the handset's identical price-tag.

Even if this new techology isn't your bag, we still believe the Optimus 3D has the specs that will win customers over. It sports a large 4.3-inch screen, and comes running Android 2.2 (Froyo) OS, which is quickly becoming the UK's most popular mobile platform. There's also 1080p HD video, HDMI and DLNA, full Adobe Flash 10.1 support, high-speed connectivity via HSDPA, and up to 32GB of storage.

The LG Optimus 3D is just the beginning for 3D smartphones, but it has certainly set the bar high. Sales of the LG Optimus 3D will be a good indicator of the future popularity of 3D handsets, but we don't think LG will have any difficulty in shifting this smartphone.

About the author:

Carly Page is the news editor at SoMobile. SoMobile is a news, reviews and price comparison website covering mobile phones for the UK market.

www.somobile.co.uk

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