Etisalat Nigeria has become the world’s first network to offer its customers Telsis Just Dot Me, a unique SMS-based instant noticeboard service.
Etisalat’s eight million customers can now post information by simply texting it to the shortcode 8900. A post can then be accessed by anyone, anywhere, with any handset, by just texting a dot (.) to the Etisalat customer’s mobile number. The key strengths of the service are simplicity and ubiquity – there are over 5 billion mobile phones worldwide, and each one supports SMS.
Etisalat has built a strong base in the Nigerian market through a combination of innovative marketing and aggressive positioning. CEO Steven Evans says the service, branded as Etisalat DotMe, will accelerate still further his network’s growth rate.
“DotMe is a brand new, exciting and innovative service. It will enrich the lives of our customers and their families, friends and contacts. It is a simple yet powerful SMS-based social bulletin board that serves the masses. DotMe opens up the concept of an instant noticeboard for people to publish from their mobile phones. It will reinforce the Etisalat brand as the market leader in service and new services.
“As an instant mobile notice-board, it allows people to publish all kinds of information from their mobile phones via SMS. Early adopters are religious organisations who are using it to update their congregation on daily scripture readings, inspirational messages and other church information. DotMe is also positioned to help other businesses post short and quick updates that are easily available to any and every customer with a mobile phone, enabling all their contacts to stay updated on their products and services via SMS. For the young and young at heart, DotMe will serve the important purpose of helping keep friends updated on the social scene while on the go. Here at Etisalat, we have already begun to use this unique service to keep our various audiences informed on our various promotions and activities and we are seeing positive results.”
Telsis founder, CEO and chairman Jeff Wilson is the inventor of the service. He says the power of Just Dot Me lies in its simplicity. “For phone users, Just Dot Me couldn’t be simpler to use and it’s ideal for those that want people to know what time the children’s coach will arrive, what time the match starts, or that the school trip is going well. However, users can post whatever they want and we believe Just Dot Me is going to be one of those services that will grow virally as people discover new uses for their personal noticeboard.”
Telsis has delivered service innovations to the telecoms industry for almost a quarter of a century. The company’s solutions enable operators to generate more revenue, strengthen their brands, recruit and retain more customers, drive up Net Promoter scores and increase profitability.
Telsis’ portfolio of services is backed by proven engineering skills, system integration expertise, and a deep understanding of human factors, all of which combine in solutions that enable operators to offer customers exciting and practical services with compelling real-world appeal.
Further editorial information:
Telsis – David Reavley +44 (0) 1489 760000
Sage Partnership – Kevin Fiske +44 (0) 1189 344007
Notes for Editors - Background to the Just Dot Me innovation
Just Dot Me inventor Jeff Wilson explains: "GSM networks drive economic growth because they have provided a better (mobile) way to communicate. Just Dot Me builds on this tradition by providing a simple ubiquitous ‘pull’ technology that allows information to be easily and instantly disseminated. Just Dot Me can enhance quality of life and improve economic efficiency, both individual and national.
The key problem, solved by Just Dot Me, has been to provide a simple and easy personal noticeboard technology. The answer, as with all breakthrough innovations, is obvious with hindsight – let individuals publish on their own, already known, number. This is made possible by innovative network technology, invented by Telsis, that routes simple dot-only messages not to the recipient handset but to the Just Dot Me noticeboard system.
Just Dot Me is quick and cost-effective to deploy, as it needs no integration with billing, provisioning or other back-end systems.
The service also provides network operators with a unique method of brand promotion, as the brand will be displayed on each reply to a dot message, even on the phones of rival networks.
Easy to understand and easy to use, Just Dot Me is the first in a series of Telsis noticeboard innovations to improve mobile communications."
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