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while families are obviously concerned about the costs involved, they still want to ensure they and the children have an enjoyable summer

- Revealed: the true cost of the six-week break -

School summer holidays are set to cost parents £2,523.32, according to new research by The figures emerged in a poll of 2,000 mums and dads, which reveals the true cost of the six week summer break.

Parents who are able to take their children on a week-long trip will fork out up to £1,640.92 in just seven days, though the majority of parents aged 35-44 will be holidaying in the UK to save money. A further £882.40 will be spent on the remaining five weeks looking after the children at home while school is out. Perhaps unsurprisingly, four in 10 parents are worried about not being able to afford the school summer holidays, while 13% are planning to get a loan to cover the cost.

The survey also found the average family in Britain will spend:

• More than £352 on food shopping for the family at home over the course of the school holidays

• £266.80 on day trips to places such as zoos, animal farms, theme parks and other attractions

• £140.35 is spent on entertaining the children and £122.50 goes towards toys and treats as parents struggle to find something for their offspring to do

• Around £200 on clothes, toiletries, swimwear, luggage and nibbles in preparation for the week-long family getaway

Once on the holiday, costs soar further, as parents can expect to spend in the region of £1,042.38 just paying for travel and accommodation. They’ll then treat the family to day trips and excursions to the tune of £118.39, and souvenirs worth £39.49 will be brought home. Food and drink will cost the average jet-setters £180.27 for the week – that’s more than a £100 over what they’d spend on the food shopping at home. And holiday insurance increases the final bill by a further £52.02.

Unfortunately, 46% of Brits claim they always spend more than they had budgeted for when going on holiday. Sadly, to afford the additional extras, 58% visit the ATM while on holiday, and 45% put everything on the credit card.

Yesterday Paula Felstead of money saving voucher site,, said: “We were surprised to learn just how expensive the summer holidays can be, regardless of whether families are going abroad or staying in the UK. It’s clear from the survey that, while families are obviously concerned about the costs involved, they still want to ensure they and the children have an enjoyable summer. It’s one luxury that most families will not sacrifice.

“At, we’ve seen a significant increase in the number of offers and deals available from leading UK leisure attractions which will certainly help spread the cost for the average family. In fact, a study last year revealed that families using vouchers and discounts could save an average of £50 per month. We’ve also seen an unprecedented level of offers for garden toys and other kid-friendly items to help keep the little ones occupied during the long school break, especially if they’re holidaying at home.

“We constantly work hard to source discounts to help hard-working families spread the cost of the summer holidays, whether it is deals on car hire, flights, hotels or days out to theme parks and other leisure attractions.” is one of the leading UK money saving voucher sites. All vouchers and discounts are 100% free and genuine and include deals on everything family- and holiday-related, such as currency, insurance, luggage, holidays, accommodation, days out, toys and games. This is the perfect time for families to plan ahead and see what savings can be achieved. Examples of current discounts available with include London Zoo which is currently offering 10% off family bookings.

- ENDS -

Notes to editors:
For further information:
For all press enquiries relating to, regionalised statistics and interview requests, please contact:

Lesley Singleton
LS Media Ltd
01234 752 663
07852 451 093

Research was carried out by OnePoll during June 2011. 2000 UK parents over the age of 18 were surveyed.


Five weeks of school break:
Food shopping - £352.75
Day trips/sight-seeing - £266.80
Entertainment - £140.35
Toys/books/garden toys - £122.50

Pre-summer holiday shopping:
New clothes for adults - £88.83
New clothes for children - £74.34
Toiletries/luggage/nibbles - £45.20
Holiday insurance - £52.02

One week summer holiday:
Travel - £505.44
Day trips - £118.39
Accommodation - £536.94
Food - £102.42
Drinks - £77.85
Souvenirs - £39.49

GRAND TOTAL = £2,523.32

This press release was distributed by ResponseSource Press Release Wire on behalf of Playtime PR in the following categories: Children & Teenagers, Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Travel, for more information visit