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73% of PR students would go abroad for new PR job – of those 76% would choose the UK or US, research shows

73% of PR students would go abroad for new PR job – of those 76% would choose the UK or US, research shows

23 June, London: Moonlight Media Ltd., the London-based, international PR and Marketing agency specialising in financial technology and the banking sector, have published the results of their recently conducted survey, “The new generation of PR professionals”, with 294 PR students from 17 countries. The main focus of the research was to understand how PR students in different countries perceive the industry, where they would most like to work and why.

According to the research, 32% of the students stated that the prestige of the industry was the main factor behind their decision to choose a Public Relations degree. 27% said they were encouraged by the potential for high earnings in PR while a further 26% were driven by wanting to learn more.

“It is very important to listen to what the new generation of PR pros thinks about the industry we work in. It gives the PR industry an opportunity to discover its strengths and weaknesses,” said Alla Lapidus, director of Moonlight Media. She continued, “Despite the fact that a substantial percentage of students cited the prestige of PR, the survey gives clear signs there is still plenty of work to be done to improve the image of the PR industry.”

The study also demonstrated that 73% of PR students would, given the chance, prefer to go abroad for their career development, with 47% of those choosing the US and 29% the UK. The third most popular destination was France with 8%, followed by Australia with 5%. Among the major factors behind the choices were: image of the host country, opportunity to improve professional and foreign language skills and the maturity of the PR market.

A question relating to the students’ perception of internship opportunities produced some interesting responses: 50% of students would choose a PR agency for work experience whilst only 19% would prefer an in-house PR department; the remaining 31% didn’t express any preferences. Finally, the study also revealed that 97% of the students believe an internship is an important step in their PR career with 70% of students being happy to apply for an unpaid internship.

The full report can be downloaded from: htp://

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Editorial contacts:

Anton Davidenko
Moonlight Media Ltd
Tel: 020 7250 4770

This press release was distributed by ResponseSource Press Release Wire on behalf of Moonlight Media in the following categories: Education & Human Resources, Media & Marketing, for more information visit