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Award-winning Service Nearly Eliminates Posted Speed Violations, Adds Unique Idling Heat Maps, Extends Data Integration for Customers and Partner Applications

London UK and Redwood City CA -- June 28th, 2011 — GreenRoad, the leader in fleet driver performance and safety management, today announced it has added new functionality to GreenRoad 360, its award-winning fleet driver performance and safety management solution. The new functionality, incorporating extensive customer feedback, extends GreenRoad’s ability to deliver significant fuel efficiencies and reductions in crash incidents for fleets, including bus, coach and van fleets.

The enhancements include posted speed performance, idling heat maps and extended data integration with new APIs.

Posted Speed Performance delivers the ability to nearly eliminate  speed violations by automatically capturing incidents where a vehicle is traveling above the posted speed limit; reflecting the impact of these incidents on the safety score; and mapping the details. Seamlessly integrated with the GreenRoad Central web-based management dashboard, Posted Speed Performance can be customised to suit specific fleet policies and features colour-coded graphical reporting for easy review and efficient management. 

“Speeding is a major contributor to fleet crash incidents and excessive speed can dramatically increase fuel consumption. Additionally, because speeding on city and residential streets is often riskier than speeding on motorways, managing posted speed performance is a key requirement for most fleets. Now, fleet drivers and management have a new level of safety protection and insight,” said Glenn Pereira, director of product marketing for GreenRoad.
“There is no ‘silver bullet’ when it comes to minimising driver risk, but used in conjunction with a number of other measures, the GreenRoad system is helping us to develop a comprehensive picture of where we have risks within our fleet,” said Brent Mitchell, Director of Operational Support, Balfour Beatty Utility Solutions, which uses GreenRoad 360 across its fleet of 1400 vehicles. “GreenRoad not only allows us to identify risks, but also protects our drivers when they are out on the road, providing a range of data to help us analyse incidents.”

Unique Idling Heat Maps extends GreenRoad’s idling performance management capability. Now, for the first time, fleet managers have an “at-a-glance” view of idling hot spots across specific geographies and routes. Idling policies can be customised to specific fleet vehicles and specific fleet operations or locations. The Idling Heat Maps are viewed on GreenRoad Central, and are another example of GreenRoad’s commitment to giving fleet managers further insight into driver performance and safety management. GreenRoad customers typically achieve up to 10% savings in fuel consumption and have seen up to an additional 5% savings through proactive idling management.

Expanded data integration delivers a new set of application program interfaces (APIs) for integration with partner and customer systems including live data delivery such as GPS data, fleet administration automation interfaces, and behavioral insight interfaces.  As customers continue to move fleet operations to cloud-based computing environments, GreenRoad is enabling customers to more easily share collected data with other IT systems, applications and programs, and specifically with fleet and risk management service providers. The data integration capability is delivered through standard Internet integration technologies and is simple and easy to implement.

“These new APIs enable a wide range of integration scenarios, including the use of GreenRoad data to power third party solutions and the automated delivery of GreenRoad generated data to customers’ business intelligence, and operational reporting systems,” continued Pereira.

Over 70,000 fleet drivers around the world are currently using the GreenRoad service and experiencing an average 50% reduction in crashes and instant savings to the bottom line by realizing up to 10% reduction in fuel consumption.  To date the company has logged over 3 billion driver miles and continues to add over 100 million driver miles per month.

GreenRoad serves a blue-chip roster of leading customers including First Group, the UK’s largest bus and rail operator company, and Ryder, which provides leading-edge transportation, logistics and supply chain management solutions worldwide.  Other customers include:  Iron Mountain, Securitas Mobile, Stagecoach and City Link.

These new features are available as of June 30th, 2011

About GreenRoad

GreenRoad is the leader in fleet driver performance and safety management. GreenRoad offers the industry’s most sophisticated, customisable technology solutions and services to maximise driving safety and efficiency, generating immediate cost savings. GreenRoad 360 provides real-time feedback integrated with comprehensive online visibility. GreenRoad engage drivers on an ongoing basis to deliver lasting improvement to driver and fleet performance. The company is headquartered in Redwood City, CA, with offices throughout the U.S. and UK, and Israel. For more information, visit

For more information please contact:

Rachel Postlethwaite
Breakaway Communications
+ 44 (0) 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Motoring, Transport & Logistics, for more information visit