Google have established themselves in the enviable position of being a Cost Per Acquisition (CPA) tax on retailers and e-commerce businesses. Each month you have to pour cash into the Google Tax or watch your revenue dry up.
But before you start bashing Google, have you considered why this happens?
If your CPA is increasingly eating into your margin and your marketing promotions are showing lacklustre results, the problem isn't the Google Tax, it's poor customer profiling.
Paying Google can help you acquire customers, but if you don't have the systems to tell you who your customers are then the Google Tax is the road to ruin.
If you think the Google Tax is killing your business, then think about this. What are you in business for? If "the customer" doesn't come right at the top, then pack up now.
If the customer is at the top of your list, then isn't it about time to work out who they are?
Call Open Plus for a FREE consultation and find out how you can put the customer at the centre of your business.
Phone: 0207 107 2688
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