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Summertime may spell sandals for its customers, but FitnessFootwear.com is currently busy securing stocks of the new season’s snow boots, as it prepares for the depths of midwinter.

June is a busy time of year for FitnessFootwear.com. Sandals may well be dominating the sales figures, but the online retailer is hard at work preparing for winter, with the retailer currently sourcing the new season’s collection of warm and protective snow boots. The big name brands for winter are now announcing their new collections, and with the torrid snow storms of November still fresh in the mind, the retailer is taking no chances this year and is making sure that stocks are ordered early to arrive in time for another early season snowfall.

“Last year we were taken a little by surprise by the snowfall early in the season, and whilst we had our stocks of snow boots secured early, we still struggled to keep up with the demand” says FitnessFootwear.com MD Richard Gundle. Many retailers sold out of protective snow boots due to the exceptionally bad November weather, but early preparation at FitnessFootwear.com ensured that they had sufficient stocks to see them through the season. “The key is to prepare early, and for us that means spending the summer months thinking about highly insulated snow boots”.

For the coming season customers can expect an even greater range of snow boots and wellingtons to choose from. FitnessFootwear.com is expanding its range to provide its customers with an even greater choice, with a host of new warm winter boots due in from all of the big name manufacturers. Merrell is going to feature strongly in the coming AW11 collection, due to the popularity of the brand in 2010. “Merrell is a bestselling brand throughout the year, but in the winter its boots are one of the most popular choices at Fitness Footwear. The comfort, support and fashionable styles in its winter range are second to none” says Richard. Merrell boots are a popular choice for the skiing set, offering exceptional traction in the snow and ice, and highly fashionable styles. Snowboarders and skiers love the boots, and they fly off the shelves as the Alpine sports season draws closer.

The preparations may seem a little premature with June still not yet in full swing; however sourcing the best snow boots needs to start early in the summer. Casual snow boots may not start to sell well until the early autumn, but protective winter walking boots start to see sales pick up whilst the beaches are still packed, as hardened hikers prepare for the coming season. Scarpa boots, such as the Manta, are some of the most popular boots with hardcore hikers who love to head above the snow line at the earliest opportunity. The brand is well suited for all winter hiking, with a design that is perfect for glacier walking. The new season’s models are currently being secured to ensure that enough stock can be procured to see out the season.

Full details of the AW11 range of snow boots is likely to be announced on the website and blog as the summer draws to an end, although for customers who like a bargain, FitnessFootwear.com is currently offering excellent discounts to clear the last of the 2010 stocks of snow boots and winter walking boots.

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