30 days. July 2011. From Oxford, UK to Reggio Emilia,Italy. Announcing the Bold and Gracious Tour: Three women driving a ride-on mower across Europe. And their adventure is being logged live on the Web.
From the 1st to 30th July, three "bold and gracious” women will be taking on a unique challenge: They’ll be travelling across Europe on board an Alpina ride-on mower powered by a Kohler engine: The finest machine of its kind built for the Lawn and Gardening trade.
Their brand-new form of “ship’s log” will be written in three different “languages”; a blog, photos uploaded to Flickr and online videos. These intrepid women are ready to take on an extreme test that will be both tough and exciting. On the road for 30 days, on a journey split into 30 stages that will see them rack up a total of 2000 Kms, whilst recording their trip that will take them across 5 countries along the way: England, France, Germany, Austria and Italy.
For six hours a day, Margherita, Francesca and Giulia will take turns driving the ride-on mower at a top speed of 15km per hour: An ultimate test of their powers of endurance and spirit of adventure.
Margherita’s “pen”, Francesca’s photos and Giulia’s videos will record everything in real time on the Web and on social networks. These three different, creative ways of storytelling will be utilising mobile technology. iPads and iPhones in hand, they will be updating their “ship’s log” of photo albums and video galleries every day on the www.bg-tour.eu/ website and on facebook,Flickr and YouTube.
The Bold & Gracious Tour begins in Oxford on July 1 and concludes in Reggio Emilia on July 30. At the finish line of each leg, the team will be greeted by mini events to celebrate the strength of the women, the sturdiness of Alpina ride-on mowers, and the toughness of Kohler engines.
Tackling the Bold & Gracious Tour will require grit, determination and female sensitivity, combined with top performance from Alpina and Kohler products.
You are invited to the start line on Friday 1st July at 9.30am:
Lombardini UK LTD
1 Rochester Barn,
Botley, Oxford, OX2 9NH
For more information or to request images, please contact Hilary Rogers at The Creative Partners:
+356 990 37345
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