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One of the UK’s leading online soccer stores has announced the launch of their new e-commerce website which has seen conversion rates increase by 35% in the six weeks since launch.

Lovell Soccer, based in South West England, developed the new website in-house as a result of extensive user testing and customer feedback whilst utilising best practices techniques to deliver one of the most advanced e-commerce websites within the UK sports and leisure industry.

An improved visual design and layout has been complemented by a clearer navigational structure which enables a customer to search for products via a broad range of criteria (such as brand, type, size and colour) and product filtering to ensure clear and intuitive user paths.

Steve Willicott, General Manager at Lovell Soccer commented ‘We’ve been delighted with the performance of the new Lovell Soccer website since launch and the feedback from our customers has been really positive'.

Lovell Soccer is the only online soccer store in the UK to offer free personalisation on football boots and Mr. Willicott feels that this has assisted with the fast growth of the business.

He added ‘Our free personalisation service on top brand football boots and goalkeeper gloves has had a significant impact on our business; with sales figures improving rapidly month on month. This, aligned with our high level of customer service and fast delivery within the UK, should ensure that 2011 is a record year for Lovell Soccer’.

About Lovell Soccer

Lovell Soccer is one of the UK’s leading online soccer stores; offering an extensive range of football gear which includes football boots, replica shirts, base layer, kids football, goalkeeper clothing, football equipment and clothing from top brands including Nike, adidas, Puma and Mizuno. Lovell Soccer offer free delivery on UK orders over £100 and free personalisation on top brand football boots and goalkeeper gloves.

For press enquiries, please contact:

Steve Willicott
Tel: 01803 546 820

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