Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

a nationwide search for heroic communities and individuals committed to making a difference by promoting sustainable living through their actions


2011 Future Friendly Awards recognise and reward local sustainability stars

Although it is a predictably wet Wimbledon fortnight, water shortage has been a real issue for farmers across the country in recent months. But did you know that, if everyone in the UK cut two minutes off their shower time whenever they shower, in one day they would save enough water to fill 373 Olympic swimming pools?

Across the country there are thousands of people who are doing their bit to help the environment. To recognise their efforts, today marks the launch of the 5th Future Friendly Awards, a nationwide search for heroic communities and individuals committed to making a difference by promoting sustainable living through their actions.

Future Friendly is a consumer education programme, supported by leading sustainability experts the Energy Saving Trust, Waste Watch and Waterwise, which seeks to inspire and enable people around the country to contribute to a better tomorrow. Using Future Friendly’s trusted P&G brands - Ariel, Lenor, Fairy, Flash, Pampers and Pantene - can help us to save energy, save water and reduce waste by up to 50%.

Future Friendly wants to encourage every household in the UK to do their own ‘inspired little acts’ so they can save resources and money and also appreciate how small, everyday changes in the home can turn into a united wave of sustainable change from street to town to region.

We want to reward local community projects championing grassroots ‘green’ initiatives to enter. Shortlisted winners from 12 regions of the UK and Ireland will each receive £1,000, from which one national winner will be awarded a £10,000 bursary to help support their efforts.

However, this year and for the first time ever, we also want to recognise ‘Little’ and ‘Big Heroes’, aged under and over 18 respectively, for their sustainable efforts too. An overall winner in each category will receive a sustainable holiday for five worth £1,000.

Past community winners have ranged from an online ‘swap shop’ for baby equipment, an invention to help measure water consumption and last year’s winners, the Project Group from Shropshire who recycle waste into eye-catching fashion and art pieces.

Previous Future Friendly community winner, the 1st Clanfield Scout Group from Hampshire, used its £10,000 bursary to install two solar panels, restore the surrounding paddock, and set up indoor disabled facilities to encourage the use of the building and grounds for people with special needs. Doris Barden, Group Secretary of the Scout Group, said: “Without the Future Friendly support we would never have been able to complete our environmental wish list and for this we are most appreciative.”

No matter what your eco-friendly activity, the Future Friendly Awards openly invites entrants from those promoting ‘green living’ among their community groups or nearest and dearest.

The awards: we’re looking for local community groups and individuals who have taken steps to be more sustainable. Entries close at midnight on 16 July 2011. The public will vote online for their favourite community project and from our 12 regional winners, a panel of expert judges will choose a national winner as well as our Little and Big Heroes.

To find out more about Future Friendly, enter the awards, or nominate a group or Little or Big Hero you think deserves recognition, visit

- Ends -

For further information, images or to speak to a sustainability expert please contact:

Giles Harrison, 020 7413 3732,

Sarah Treadwell-Jones, 020 7413 5967,

Nadia Vere, 020 7413 3456,
1Source – Waterwise

2Future Friendly is a partnership between trusted P&G brands Ariel, Lenor, Fairy, Flash, Pampers and Pantene and leading environmental experts, the Energy Saving Trust, Waste Watch and Waterwise.

The Energy Saving Trust is the independent organisation providing advice for all householders in the UK to help reduce their energy use in the home. Founded in 1992 it exists to help people reduce their energy consumption and live a greener lifestyle in a bid to curb the harmful carbon dioxide emissions that cause climate change. It provides a consumer advice service that is tailored, free and impartial and available to everyone across the UK through its nationwide network of 21 advice centres. One of its biggest challenges is to ‘normalise’ energy saving behaviour, so people just do it as a matter of course. The Energy Saving Trust is proud to support Future Friendly. For more information visit

Julian Roberts, Head of Communications at the Energy Saving Trust, said: “As a partner of the Future Friendly Awards, the Energy Saving Trust is keen to recognise the outstanding work by communities and individuals to reduce their environmental impact. We can all do our bit to save energy and reduce our carbon footprint and we welcome this opportunity to acknowledge the sustainable actions, big and small, of people around the country.”

Waste Watch is a leading UK environmental charity working to change the way people use the world's natural resources. Their vision is of a world in which people use resources effectively, live sustainably and make a positive contribution to the environment. Through their education programmes, communications, training and research Waste Watch has persuaded millions of people to reduce, reuse and recycle their waste.

Waste Watch aims to champion the case for sustainable resource use at every point, including extraction, production, consumption, recycling and beyond. They show that by being more sustainable we can all benefit environmentally, economically and socially. By making changes to our daily lives and by changing the world around us – at home, in school, and in the workplace – we can collectively make a big difference. Waste Watch exists to show everyone how they can make that difference. To find out more visit

Sam Jarvis, Head of Communications at Waste Watch, said: “Being less wasteful is a win-win. It’s good for your pocket. It’s good for your health. It’s good for other people. And it’s good for the planet. That’s why Waste Watch supports Future Friendly and we look forward to learning about the inspirational community groups and individuals who are making a difference through this year’s awards.”

Waterwise is the leading authority on water efficiency and is focused on reducing the amount of water we all waste at home and at work. Waterwise believes the key to water efficiency is reducing waste not restricting use. It is working together with Future Friendly to help people adopt positive changes to lead a more sustainable life. Waterwise is an independent, not-for-profit non-governmental organisation. It is committed to sustainable development and works with key partners in water companies, governments (England, Scotland, Wales, Northern Ireland and local), manufacturers, retailers, NGOs, environmentalists, regulators, agriculture, business, domestic consumers and the media. For more information visit

Ryan Millar, Communications Manager at Waterwise, said: “As the leading authority on water efficiency in the UK, Waterwise has supported Future Friendly since its inception. Now in its fifth year, the Future Friendly Awards are going to be bigger and better, identifying heroic communities and individuals who are committed to making a difference by promoting sustainable living through their actions.”

About Procter & Gamble in the UK and Ireland
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Ariel®, Always®, Pantene®, Mach3®, Fairy®, Pringles®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community consists of over 127,000 employees working in over 80 countries worldwide with approximately 6,000 of our global workforce working in the UK and Ireland. Please visit our website: for the latest news and in-depth information about P&G and its brands.

This press release was distributed by ResponseSource Press Release Wire on behalf of Hill & Knowlton (UK) in the following categories: Women's Interest & Beauty, Environment & Nature, for more information visit