Standing up to the competition with the power of GroupBuy Monday 4 July 2011 PDF Print An innovative exhibition display company is continuing to lead the way in event marketing materials, after joining forces with the UK’s first social sharing ecommerce platform, Gloople. Since 1979, Clip Display an Exhibition Stand Design & Contractor has built up an enviable reputation for quality, innovation and creativity to become Europe’s leading business to business ‘one stop shop’ exhibition and display manufacturer. Now the Bristol-based company is pushing its position at the cutting edge of the exhibition supply industry even further, by harnessing the power of social media through Gloople. Shortlisted for the 2010 Econsultancy Innovation in E-commerce Award, Gloople ‘makes shopping social’ by giving small to medium size retailers the impact of a big brand. Gloople enables SMEs to use social networks to connect with unlimited numbers of potential customers and their online communities of family, friends and colleagues, driving traffic to their online store. Uniquely, Clip Display has used Gloople to transform their B2B relationship marketing by utilising the GroupBuy function – currently the only company in their sector to offer this. Customers use collective buying power to secure exclusive discounts on selected products, meaning there’s a direct benefit to sharing their purchase – and the ClipDisplay brand – with their immediate network and the wider business community. Ben Townsend, digital marketing executive and webmaster of Clip Display’s online marketing activity Display Kit Shop, is no stranger to the power of social media, hosting a regular blog to share information on the ever-changing digital world. ‘I like to think I know what I’m talking about,’ said Ben. ‘And I think the potential of GroupBuy – and Gloople as a whole – for the B2B market is phenomenal. Customers have a real incentive to promote products to their wider social networking community – and to come back for more.’ Clip Display customers also have the convenience of signing in via their Facebook account, thanks to Gloople’s integrated store – with the added bonus of securing a 3% discount by doing so. Meanwhile, Gloople’s ‘Refer a Friend’ provides added support through recommendations, and ‘Ratings and Review’ generates positive online ‘buzz’ around their brand. Easily customised, with three tiered packages and a wide range of fully integrated marketing tools, including group-buy apps, wholesale, portable storefronts and mobile platforms, Gloople allows retailers to create their own customised package of add-on features to suit their business and their customers. Retailers can even turn their customers into online salespeople, giving them the tools they need to promote products and services in return for commission. With 2011 hailed as the year of social shopping by Gloople founder and social marketing expert Warren Knight, ClipDisplay joins a growing number of businesses using Gloople to stay at the forefront of the online shopping revolution. Are you next? Gloople offers all new customers a free 7 day trial – no obligation, no credit card details required. Visit www.gloople.co.uk or call 020 3384 6315 for more info and to start transforming your business. This press release was distributed by ResponseSource Press Release Wire on behalf of Gloople in the following categories: Consumer Technology, Media & Marketing, Manufacturing, Engineering & Energy, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.