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By combining our skills to deliver this technology we can serve UK businesses in a more effective and consistent way

Trusted shortlist of UK-based firms to provide end-to-end cloud services

London, 5th July, 2011 – Digirati today announced it is one of the founding members of a brand new initiative to bring clarity and trust to UK businesses looking to procure cloud services. The UK Cloud Alliance, a collective of UK-based technology firms and service providers aims to guarantee the full transformational benefits of cloud computing.

The Alliance will empower and enable UK businesses looking for new ways to answer their biggest challenges. The objective is to provide medium sized UK businesses with a collection of technology choices that can be delivered via Star’s private cloud platform and serviced by local specialists. This initiative brings together the best that cloud computing has to offer but delivered via local infrastructure and by local partners.

The 15 founding members of the UK Cloud Alliance span the breadth of enterprise IT and communications from telephony to security and from hardware migration to virtualization. Digirati and its fellow alliance members support customers by adhering to a strict Code of Conduct that provides transparency and guiding principles to guarantee the customer’s best interests, in addition to Service Level Agreements and any contractual terms. UK businesses now have clarity and confidence in their choice of cloud computing provider.

John Baker, Managing Director of Digirati said, “We were attracted to the UK Cloud Alliance because it has enabled us to leverage the benefits of cloud computing in partnership with a small and local collective of highly skilled technology specialists. By combining our skills to deliver this technology we can serve UK businesses in a more effective and consistent way than is currently available in the UK marketplace and most importantly our clients will not be constrained by previous technology procurements in the future.”

Ricky Hudson, CEO of Star, commented, “We welcome Digirati to the UK Cloud Alliance. Beneath all the hype, cloud computing is very much in demand by a significant and growing proportion of medium sized UK businesses. This is about serving up UK technology to UK businesses because they like being served by local organizations that they can get to know, grow with and trust. Together, Star, Digirati and the rest of the Alliance will bring the innovation and value promised by cloud computing to the most dynamic sector of the UK economy.”

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About Star

Star provides on-demand computing and communication services to UK businesses. Utilising an advanced cloud computing platform, the company has redefined how business people use and pay for the technology that supports them. Star’s On-demand Business Services™ are easy to use and pay for and are available any time and from anywhere, removing unnecessary costs for hardware, software and on-going maintenance. Since 1995, when Star was founded, the company has been an Internet technology innovator and pioneered the system for cloud based spam and virus scanning for business emails that became MessageLabs.

In the last 14 years Star has established itself as a leading IT and communications service provider of the highest pedigree looking after 3,500 UK business customers and their 500,000 users. Star has UK based data centres that sit within a network and communications capability that forms the basis of the Star Platform, from which a wide range of computing and communication services are delivered to customers. Star has over 230 employees working from offices throughout the UK, providing the highest levels of customer service and support. Star’s technology roadmap will deliver on-demand, cloud computing services to UK businesses who want immediate access to the latest enterprise technologies.

About Digirati

Digirati are a full service digital agency providing digital business, technology integration and user experience consultancy to public and private sector clients.

Digirati spans the core elements of Digital Business - from the delivery of engaging social business collaboration platforms through to the launch of highly scalable content commerce services.

Our approach and methodology is highly disciplined, agile and innovative to harness the latest trends and technologies for multichannel business for the real benefit of our clients.

Whether creating bespoke client solution or integrating best of breed technology we are consultation and implementation experts in;

• content management
• social media
• enterprise search
• collaboration
• paywalls
• rights management
• E-commerce components.

The value we bring to our clients is driven by our belief that well aligned technology reduces the ongoing costs of digital projects. It provides simple tools for business people to operate, track and refine their online business models and operational processes.

We help build your business case for continued investment in digital channels through the collection of effective measurement and analytics. Because our success is based on your success, we weave tracking and analytics into the platforms we provide clients to inform and assess the effectiveness of all of the work we do.

We engage with clients at every stage of a project lifespan from research and analysis to design, implementation and support. With numerous software certifications in place as well as compliance with both ISO9001 and ISO27001 we ensure the highest quality and security of the work we deliver.

UK Cloud Alliance Press contacts

Paul Maher/Emma Naylor
Positive Marketing
Mobile +44 (0) 7900 600013
Direct +44 (0) 20 8237 1104/0208 237 1107

This press release was distributed by ResponseSource Press Release Wire on behalf of Positive Marketing in the following categories: Business & Finance, Computing & Telecoms, for more information visit