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businesses don’t buy cloud services; they buy solutions to tangible business needs

Trusted shortlist of UK-based firms to provide end-to-end cloud services

London, 5th July, 2011 – Total Ltd, today announced it is one of the founding members of a brand new initiative to bring clarity and trust to UK businesses looking to procure cloud services. The UK Cloud Alliance, a collective of UK-based technology firms and service providers aims to guarantee the full transformational benefits of cloud computing.

The Alliance will empower and enable UK businesses looking for new ways to answer their biggest challenges. The objective is to provide medium sized UK businesses with a collection of technology choices that can be delivered via Star’s private cloud platform and serviced by local specialists. This initiative brings together the best that cloud computing has to offer but delivered via local infrastructure and by local partners.

The 15 founding members of the UK Cloud Alliance span the breadth of enterprise IT and communications from telephony to security and from hardware migration to virtualization. Total and its fellow alliance members support customers by adhering to a strict Code of Conduct that provides transparency and guiding principles to guarantee the customer’s best interests, in addition to Service Level Agreements and any contractual terms. UK businesses now have clarity and confidence in their choice of cloud computing provider.

Stuart Davis of Total said, “We are pleased to be joining the UK Cloud Alliance. The cloud market is certainly a hot topic in our industry and now we need to ensure it is relevant to our customers. Total believes that businesses don’t buy cloud services; they buy solutions to tangible business needs. As a founder member of the Alliance, we hope to bring some clarity and demystify the cloud - the best place to achieve this is within the UK Cloud Alliance.”

Ricky Hudson, CEO of Star, commented, “We welcome Total to the UK Cloud Alliance. Beneath all the hype, cloud computing is very much in demand by a significant and growing proportion of medium sized UK businesses. This is about serving up UK technology to UK businesses because they like being served by local organizations that they can get to know, grow with and trust. Together, Star, Total and the rest of the Alliance will bring the innovation and value promised by cloud computing to the most dynamic sector of the UK economy.”

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About Star

Star provides on-demand computing and communication services to UK businesses. Utilising an advanced cloud computing platform, the company has redefined how business people use and pay for the technology that supports them. Star’s On-demand Business Services™ are easy to use and pay for and are available any time and from anywhere, removing unnecessary costs for hardware, software and on-going maintenance. Since 1995, when Star was founded, the company has been an Internet technology innovator and pioneered the system for cloud based spam and virus scanning for business emails that became MessageLabs.

In the last 14 years Star has established itself as a leading IT and communications service provider of the highest pedigree looking after 3,500 UK business customers and their 500,000 users. Star has UK based data centres that sit within a network and communications capability that forms the basis of the Star Platform, from which a wide range of computing and communication services are delivered to customers. Star has over 230 employees working from offices throughout the UK, providing the highest levels of customer service and support. Star’s technology roadmap will deliver on-demand, cloud computing services to UK businesses who want immediate access to the latest enterprise technologies.

About Total Ltd

Total Ltd is a business to business service provider, delivering genuine solutions across all core telecommunication services. They pride themselves on being a business that brings together and unifies all the component parts. These include the provision of mobile voice and data, fixed line and broadband services and the supply, installation and maintenance of telephone systems, with a focus on streamlining and convergence.

Established in 1998, Total Ltd is a business built on extensive experience, that always listens to its customers and understands the need to improve workplace efficiency and productivity and reduce costs, by identifying and fulfilling the constantly evolving opportunities that today's technology presents.

Through key partnerships with best of breed suppliers they are able to offer a vast range of products and services. Total Ltd is a BlackBerry Alliance Associate Member and an O2 Data Centre of Excellence partner. In 2009 they triumphed in the Customer Service Category of the Mobile News Awards and for the past four years, they have been awarded finalist status.
Today, they go from strength to strength, offering honest business advice, listening to and delivering on their customer's needs.

UK Cloud Alliance Press contacts

Paul Maher/Emma Naylor
Positive Marketing
Mobile +44 (0) 7900 600013
Direct +44 (0) 20 8237 1104/0208 237 1107
pmaher@postivemarketing.org

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