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This is about serving up UK technology to UK businesses

Trusted shortlist of UK-based firms to provide end-to-end cloud services

London, 5th July – Star, a provider of on-demand computing and communication services to UK businesses, announced it is the founding member of a brand new initiative to bring clarity and trust to UK businesses looking to procure cloud services.

The UK Cloud Alliance, a collective of UK-based technology firms and service providers aims to guarantee the full transformational benefits of cloud computing. The Alliance will empower and enable UK businesses looking for new ways to answer their biggest challenges. The objective is to provide medium sized UK businesses with a collection of technology choices that can be delivered via Star’s private cloud platform and serviced by local specialists. This initiative brings together the best that cloud computing has to offer but delivered via local infrastructure and by local partners.

The 15 founding members of the UK Cloud Alliance span the breadth of enterprise IT and communications from telephony to security and from hardware migration to virtualization. They support customers by adhering to a strict Code of Conduct that provides transparency and guiding principles to guarantee the customer’s best interests, in addition to Service Level Agreements and any contractual terms. UK businesses now have clarity and confidence in their choice of cloud computing provider.

The Alliance brings UK businesses many of the benefits that cloud computing has promised for some time but organizations still find difficult to access and realize. Alliance members work together to provide end-to-end services and not to re-sell each other’s products by artificially inflating prices. What Star does as the founding member is find and recommended the best UK based services providers in order to reassure buyers that all Alliance member organizations have been vetted and passed commercial and technical ‘due diligence’ checks.

Ricky Hudson, CEO of Star said, “Beneath all the hype, cloud computing is very much in demand by a significant and growing proportion of medium sized UK businesses. This is about serving up UK technology to UK businesses because they like being served by local organizations that they can get to know, grow with and trust. Many of our customers are of a similar size to Star which means we share common cultural values and greatly appreciate the opportunity to work with each other. We are not looking to take on the world or deliver mass transactional sales because what we do is develop close working and dependable relationships that add huge value to a small number of medium sized businesses. It’s a bit like a Cloud Club, and whilst any customer is welcome to join we find that usually we tend to work with the most innovative businesses that are very forward thinking, especially in their attitude towards technology.”

“The UK Cloud Alliance takes a unique approach by working in partnership with customers. This gives medium sized UK businesses a trusted resource of local technology specialists who can help them use their existing resources more efficiently. By combining the expertise available through the Alliance, customers can improve business agility while taking advantage of cloud computing,” said Mark Kirkland, Strategic Alliance Partner Manager at GlassHouse Technologies (UK).

With UK businesses increasingly looking to the cloud and a bewildering array of new cloud services being launched daily, the UK Cloud Alliance brings reassurance that the claims of its membership have been reviewed by its peers, making it a valuable tool for purchasers looking to build a shortlist. For more information and to see the member profiles, go to: www.ukcloudalliance.co.uk

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About Star

Star provides on-demand computing and communication services to UK businesses. Utilising an advanced cloud computing platform, the company has redefined how business people use and pay for the technology that supports them. Star’s On-demand Business Services™ are easy to use and pay for and are available any time and from anywhere, removing unnecessary costs for hardware, software and ongoing maintenance.

Since 1995, when Star was founded, the company has been an Internet technology innovator and pioneered the system for cloud based spam and virus scanning for business email that became MessageLabs. In the last 14 years Star has established itself as a leading IT and communications service provider of the highest pedigree looking after 3,500 UK business customers and their 500,000 users.

Star has UK based data centres that sit within a network and communications capability that forms the basis of the Star Platform, from which a wide range of computing and communication services are delivered to customers. Star has over 230 employees working from offices throughout the UK, providing the highest levels of customer service and support. Star’s technology roadmap will deliver on-demand, cloud computing services to UK businesses who want immediate access to the latest enterprise technologies.

Star Press Contacts

Paul Maher/Emma Naylor
Positive Marketing
Mobile +44 (0) 7900 600013/07825 834363
Direct +44 (0) 20 8237 1104/0208 237 1107
pmaher@postivemarketing.org

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