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The UK Cloud Alliance provides businesses with a clearer, safer route to exploit the extensive advantages that Cloud services can provide

Trusted shortlist of UK-based firms to provide end-to-end cloud services

London, 5th July, 2011 – Plan B, disaster recovery specialist, today announces that it is one of the founding members of a brand new initiative to bring clarity and trust to UK businesses looking to procure cloud services. The UK Cloud Alliance, a collective of UK-based technology firms and service providers aims to guarantee the full transformational benefits of cloud computing.

The Alliance will empower and enable UK businesses looking for new ways to answer their biggest challenges. The objective is to provide medium sized UK businesses with a collection of technology choices that can be delivered via Star’s private cloud platform and serviced by local specialists. This initiative brings together the best that cloud computing has to offer but delivered via local infrastructure and by local partners.

The 15 founding members of the UK Cloud Alliance span the breadth of enterprise IT and communications from telephony to security and from hardware migration to virtualization. Plan B and its fellow alliance members support customers by adhering to a strict Code of Conduct that provides transparency and guiding principles to guarantee the customer’s best interests, in addition to Service Level Agreements and any contractual terms. UK businesses now have clarity and confidence in their choice of cloud computing provider.

Ian Daly, director at Plan B said, “Plan B is delighted to be a founding member of the UK Cloud Alliance. Our own Disaster Recovery services and the complementary services of other members represent the best of the UK's Cloud service offerings. The UK Cloud Alliance provides businesses with a clearer, safer route to exploit the extensive advantages that Cloud services can provide."

Ricky Hudson, CEO of Star, commented, “We welcome Plan B to the UK Cloud Alliance. Beneath all the hype, cloud computing is very much in demand by a significant and growing proportion of medium sized UK businesses. This is about serving up UK technology to UK businesses because they like being served by local organizations that they can get to know, grow with and trust. Together, Star, Plan B and the rest of the Alliance will bring the innovation and value promised by cloud computing to the most dynamic sector of the UK economy.”

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About Star

Star provides on-demand computing and communication services to UK businesses. Utilising an advanced cloud computing platform, the company has redefined how business people use and pay for the technology that supports them. Star’s On-demand Business Services™ are easy to use and pay for and are available any time and from anywhere, removing unnecessary costs for hardware, software and on-going maintenance. Since 1995, when Star was founded, the company has been an Internet technology innovator and pioneered the system for cloud based spam and virus scanning for business emails that became MessageLabs.

In the last 14 years Star has established itself as a leading IT and communications service provider of the highest pedigree looking after 3,500 UK business customers and their 500,000 users. Star has UK based data centres that sit within a network and communications capability that forms the basis of the Star Platform, from which a wide range of computing and communication services are delivered to customers. Star has over 230 employees working from offices throughout the UK, providing the highest levels of customer service and support. Star’s technology roadmap will deliver on-demand, cloud computing services to UK businesses who want immediate access to the latest enterprise technologies.

About Plan B

Plan B is a specialist IT Disaster Recovery business, based in the UK. The company provides an affordable, guaranteed, disaster recovery service that instantly restores fully working servers on Plan B’s rescue cloud of remote virtual servers. Plan B has a 100% customer satisfaction rating and a 100% recovery record.

Utilising its own advanced technology, Plan B has brought a completely new approach to server recovery. The Plan B system automatically takes daily snapshot copies of critical servers and immediately alters and configures them to run in Plan B’s remote virtual machines. The company then tests every new server recovery image, every day, to ensure they are working.

Plan B recoveries are therefore instant and guaranteed to be available within a specific number of minutes. The company’s unique approach means it can deliver an Enterprise level of server recovery, at a ground-breaking price point. This means that for the first time, highly effective, affordable, server disaster recovery is within reach of small and medium sized organisations.

UK Cloud Alliance Press contacts

Paul Maher/Emma Naylor
Positive Marketing
Mobile +44 (0) 7900 600013
Direct +44 (0) 20 8237 1104/0208 237 1107

This press release was distributed by ResponseSource Press Release Wire on behalf of Positive Marketing in the following categories: Business & Finance, Computing & Telecoms, for more information visit