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The UK Cloud Alliance is a great way to help medium sized organizations find the very best solutions

Trusted shortlist of UK-based firms to provide end-to-end cloud services

London, 5th July, 2011 – Itica , today announced it is one of the founding members of a brand new initiative to bring clarity and trust to UK businesses looking to procure cloud services. The UK Cloud Alliance, a collective of UK-based technology firms and service providers aims to guarantee the full transformational benefits of cloud computing.

The Alliance will empower and enable UK businesses looking for new ways to answer their biggest challenges. Itica specialises in providing independent advice regarding all aspects of IT solutions and is pleased to be able to offer this service through the UK Cloud Alliance. The objective is to provide medium sized UK businesses with a collection of technology choices that can be delivered via Star’s private cloud platform and serviced by local specialists. This initiative brings together the best that cloud computing has to offer but delivered via local infrastructure and by local partners.

The 15 founding members of the UK Cloud Alliance span the breadth of enterprise IT and communications from telephony to security and from hardware migration to virtualization. Itica and its fellow alliance members support customers by adhering to a strict Code of Conduct that provides transparency and guiding principles to guarantee the customer’s best interests, in addition to Service Level Agreements and any contractual terms. UK businesses now have clarity and confidence in their choice of cloud computing provider.

Neville Brown of itica said, “In today’s uncertain economic climate organizations are beginning to understand the transformational opportunities Cloud services can offer. The situation is critical and means UK business and IT leaders cannot afford to make the wrong choices. The UK Cloud Alliance is a great way to help medium sized organizations find the very best solutions using the knowledge and experience of a local collective of professional technology specialists. What we do together is combine our skills in order to serve UK businesses better, helping them to make better investment decisions and be confident they have the right services and support in place to help them be more competitive.”

Ricky Hudson, CEO of Star, commented, “We welcome itica to the UK Cloud Alliance. Beneath all the hype, cloud computing is very much in demand by a significant and growing proportion of medium sized UK businesses. This is about serving up UK technology to UK businesses because they like being served by local organizations that they can get to know, grow with and trust. Together, Star, itica and the rest of the Alliance will bring the innovation and value promised by cloud computing to the most dynamic sector of the UK economy.”

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About Star

Star provides on-demand computing and communication services to UK businesses. Utilising an advanced cloud computing platform, the company has redefined how business people use and pay for the technology that supports them. Star’s On-demand Business Services™ are easy to use and pay for and are available any time and from anywhere, removing unnecessary costs for hardware, software and on-going maintenance. Since 1995, when Star was founded, the company has been an Internet technology innovator and pioneered the system for cloud based spam and virus scanning for business emails that became MessageLabs. In the last 14 years Star has established itself as a leading IT and communications service provider of the highest pedigree looking after 3,500 UK business customers and their 500,000 users. Star has UK based data centres that sit within a network and communications capability that forms the basis of the Star Platform, from which a wide range of computing and communication services are delivered to customers. Star has over 230 employees working from offices throughout the UK, providing the highest levels of customer service and support. Star’s technology roadmap will deliver on-demand, cloud computing services to UK businesses who want immediate access to the latest enterprise technologies.

About Partner

Itica are an independent IT consultancy focused on finding the very best IT solutions for clients whilst driving lasting business benefit and value from IT investments.
Itica offer specialist advisory services across the 5 key areas of IT: sourcing, technical architecture, process improvement, commercial services, people and learning. The business was formed in 2002 and operates across many sectors including Manufacturing, Business-to-Business Services, Higher Education, Professional Services, Retail, Financial Services and Pharmaceuticals.

Cloud Alliance Press contacts

Paul Maher/Emma Naylor
Positive Marketing
Mobile +44 (0) 7900 600013
Direct +44 (0) 20 8237 1104/0208 237 1107

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