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SAN DIEGO – July 7, 2011 – ServiceNow, the creator of SaaS for IT, has been chosen as a 2011 Techworld Award double finalist in the highly competitive “SaaS” and “Cloud” Product of the Year categories. This recognition is the eighteenth of the year for ServiceNow and affirms the strength and popularity of its IT service management (ITSM) platform and cloud services.

The Techworld Awards are a significant event on the UK IT calendar. Recognising both products and users, the Techworld Awards highlight innovation on all sides of the IT industry. Techworld is part of IDG Communications, the world's largest IT publishing company.

ServiceNow has turned the enterprise IT software market on its head through a thoroughly modern approach to enterprise IT and business process automation. ServiceNow recently delivered its June11 release as one of its three major product releases per year. The June11 release included more social IT functionality, a new runbook automation process pack for Amazon EC2 cloud, and numerous updates to the ServiceNow platform as a service (PaaS).

“It was a competitive field and we are honored to be named a finalist in both the “SaaS” and “Cloud” Product of the Year categories at the prestigious Techworld Awards,” said Matt French, ServiceNow director of marketing. “This award is a testament to the trailblasing efforts of our development team who work shoulder to shoulder with our inspired IT customers to create simply powerful cloud services that just work. The exceptional efforts of the ServiceNow team have now been recognised for innovation and market leadership with eighteen unique awards in 2011 alone.”

ServiceNow continues to receive a wealth of industry accolades including recognition from Ernst & Young, Computerworld, Techworld, The Wall Street Journal, Pink Elephant,, Gartner and most recently the American Business Awards.

To learn more about ServiceNow cloud services for enterprise IT, a live, no-registration-required instance of ServiceNow is always available at Alternatively, register here to attend the ServiceNow webinar titled, “Service management – Does it have to be so bleeping hard?” on Wednesday, July 20 at 8:00 am Pacific.

About ServiceNow

ServiceNow was created to break all the old rules of enterprise IT management software. Born in the cloud, ServiceNow makes IT immediate, social and intuitive. From the beginning, the company set out to give IT people powerfully simple cloud services that just work. Today, the world’s most recognizable and innovative companies rely on SaaS from ServiceNow to transform IT to achieve IT 3.0. Founded in 2004, ServiceNow was recently named by Inc. 500 as one of the fastest-growing companies in the world and is the undisputed market share leader in SaaS for IT. For more information, please visit or


ServiceNow media contact:

Rhett Glauser
Twitter: @rglauser

Davies Murphy Group
Janne Virtanen
01256 807363

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