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Rapid Growth of Cloud-Based SaaS for IT Management Provides Partners With Lucrative Opportunities

RICHMOND, UK – July 11, 2011 – ServiceNow, the creator of cloud services for enterprise IT management, today launched its new Partner Certification Programme, designed to help partners differentiate themselves in the growing market for cloud services. ServiceNow will now be offering classroom and online training courses and certifications for partners in Sales, Admin and Support. ServiceNow has also appointed former Symantec and IBM executive John McNamara as the company’s global partner marketing manager to support the new Partner Certification Programme and future channel initiatives.

With the cloud market predicted to grow 27.6% year-over-year until 2015 according to analyst firm IDC, ServiceNow’s Partner Certification Programme aims to provide partners with the tools they need to grow their business exponentially. The ServiceNow Partner Certification Programme allows current and prospective partners to become Certified ServiceNow professionals based on their number of ServiceNow implementations, expertise customising the platform, and customer satisfaction levels. The programme is synonymous with the company’s major growth strategy outlined at its recent Knowledge11 event in San Diego, California, attended by 72 of its partners.

“ServiceNow revenues are doubling every year, with our existing partners already reaping the benefits of being in such a growth market; the Partner Certification Programme allows us to support our partners in their efforts more effectively and provide them the tools they need to successfully convert more opportunities,” said John McNamara, ServiceNow Global Partner Marketing Manager. “Many of our partners are not just selling ServiceNow as a solution; they are building an entire business toolkit on the platform. We value that level of expertise and want to provide those partners a chance to stand out from the crowd and take on more business.”

“We see SaaS becoming of increased relevance to businesses wanting a quick go-live and tangible benefits in a short space in time. ServiceNow is a big part of our business and our partnership has allowed us to work with some of the most prestigious names in the industry,” said Mike Beale, Managing Director at TeamUltra. “The ServiceNow Partner Certification Program will allow us to provide customers with exceptional service and a focussed approach to grow our business further.”

To support the new Partner Certification Programme, ServiceNow has not only set up a new curriculum, the company has also recruited a dedicated team to train partners. Jon Lloyd, ServiceNow Director of Global Learning, is managing the new curriculum and has experience building similar programs at Macromedia, Adobe, and Websense.

The programme made its debut at ServiceNow’s recent user conference, where 30 partners took the new ServiceNow System Administrator certification test. The company’s Admin certification, as well as System Administration and Scripting in ServiceNow training, have all launched in the last six months, with each course running multiple times monthly.

The first ServiceNow implementation bootcamp for partners in the UK occurred between the 27th of June and 1st of July. Support training and certification will run in mid-July, recurring every other month.

About ServiceNow

ServiceNow was created to break all the old rules of enterprise IT management software. Born in the cloud, ServiceNow makes IT immediate, social and intuitive. From the beginning, the company set out to give IT people powerfully simple cloud services that just work. Today, the world's most recognizable and innovative companies rely on SaaS from ServiceNow to transform IT to achieve IT 3.0. Founded in 2004, ServiceNow was recently named by Inc. 500 as one of the fastest-growing companies in the world and is the undisputed market share leader in SaaS for IT. For more information, please visit or


ServiceNow contact information:
Rhett Glauser
Twitter: @rglauser

Davies Murphy Group
Janne Virtanen
+44 1256 807363

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