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Hundreds of Drivers Have Already Increased Safety and Fuel Economy Using GreenRoad Through Towergate

London, UK. — July 12th, 2011 — GreenRoad, the world’s leader in fleet driver performance and safety management, today announced it has signed a partnership deal with Towergate Underwriting Transportation, one of the UK's leading providers of specialist insurance products. Through this agreement, Towergate will market GreenRoad’s driver safety and fuel-economy service to its clients.

By offering GreenRoad’s services, Towergate will help its clients cut their accident claims rate and negotiate more favourable insurance premiums. By partnering with GreenRoad, Towergate gains new intelligence about risk and safety levels leading to more effective risk management strategies and tailored insurance offerings that reflect the reduced risk.

Towergate has already signed up seven customers to use GreenRoad’s service with deployments numbering hundreds of vehicles and drivers. Examples include EJ Masters Nightfreight delivery service and Transworld Logistics (TWL).

Masters Nightfreight is using GreenRoad’s service across a fleet that ranges from small vans to articulated trucks. On going live, EJ Masters recorded a 65% reduction in risk with driver behaviour changing from high-risk red drivers to low-risk green drivers and has continued to sustain the improvement.

“We will admit that we had a poor track record when it came to road incidents. In fact insurance became our single largest business expense. We had to find a way to manage it. Thankfully Towergate introduced us to GreenRoad resulting in a huge reduction in incidents,” said John Allen, Operations Manager at EJ Masters Nightfreight.

“GreenRoad has had a snowball effect in our depot,” continued Allen. “As the drivers started improving their performance there were fewer bangs and dents in the vehicles. As their vans and lorries looked better, drivers started taking more pride in their vehicles and their job, resulting in further improvements to their driving and a fleet of vehicles to be proud of. Drivers have now learnt the true meaning of the word ‘safety’ and I enjoy hearing comments about how safe driving is so much less stressful.”

TWL, a key supplier to UPS and TNT, is installing GreenRoad’s service in 125 delivery vans by the summer 2011. During a pilot project, TWL saw a 45% improvement in safety as soon as it started giving drivers feedback through GreenRoad’s service.

“The benefits and savings seen at EJ Masters and TWL underscore the importance of safe driving,“ said Andrew Evans, managing director at Towergate Underwriting, Transportation. “GreenRoad gives our clients an easy, proven way to cut accidents and better manage insurance costs. With the added bonus of improved fuel economy, GreenRoad ticks all the boxes for today’s COO, CFO and fleet manager.”

Eric Shishko, senior vice president, Global Insurance at GreenRoad remarked, “Our new partnership with Towergate added to Marsh, Zurich, Belmont, and Admiral demonstrate it is now a standard to use technology to provide a tangible business benefit like lower insurance rates based on lower risk. These industry pioneers have found a way to enhance their relationship with their clients and build loyalty in an often fickle market.”

GreenRoad provides the most effective, proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all collisions and up to 33% of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision-making.

GreenRoad 360 provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad 360 positively impacts both conscious and unconscious driving behaviour – the key to creating more fuel-efficient and safer drivers.

A typical GreenRoad customer sees up to a 10% reduction in fuel-consumption and emissions as well as a 50% reduction on collision costs. 

About Towergate

Towergate Underwriting was set up in 1997 to provide quality products and service to the intermediary market, using its underwriting expertise to focus on a wide range of products including specialist lines that are often difficult to access elsewhere. Towergate Underwriting Transportation is part of the Towergate Partnership, one of the leading specialist insurance groups in the UK.

About GreenRoad

GreenRoad is the leader in fleet driver performance and safety management. GreenRoad offers the industry’s most sophisticated, customisable technology solutions and services to maximise driving safety and efficiency, generating immediate cost savings. GreenRoad 360 provides real-time feedback integrated with comprehensive online visibility. GreenRoad engage drivers on an ongoing basis to deliver lasting improvement to driver and fleet performance. The company is headquartered in Redwood City, CA, with offices throughout the U.S., UK, and Israel.

For more information about GreenRoad please contact:

Rachel Postlethwaite
Breakaway Communications
+44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Motoring, Business & Finance, Transport & Logistics, for more information visit