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New Mobile Marketing module manages SMS campaigns within Aprimo Marketing Studio On Demand

London, UK, 13 July 2011: Aprimo®, a global leader in cloud-based integrated marketing software, today announced a new Mobile Marketing module for Aprimo Marketing Studio® On Demand (AMS On Demand) that adds tightly integrated text messaging (SMS) capabilities to its campaign management offering. With the new Mobile Marketing solution, customers can launch SMS campaigns in a few simple steps – create, launch, track and measure – from within their AMS On Demand platform, enabling them to leverage the same segmentation, dialogue and campaign management functions used for other digital marketing channels such as e-mail and microsites.

SMS usage among consumers continues to increase globally. Recent data from the International Telecommunications Union show that the total number of SMS messages sent globally tripled between 2007 and 2010, from an estimated 1.8 billion to a staggering 6.1 billion. Close to 200,000 text messages are now sent every second.

“Mobile has become an increasingly important channel for companies across all industries to reach their customers and prospects,” said Lisa Arthur, Chief Marketing Officer at Aprimo. “Managing everything, including email, social, SMS and offline, from a single platform ensures consistency, guarantees a better overall user experience and gives marketers concrete data that shows how new channels such as mobile are performing.”

SMS campaigns have a wide reach because text messages are accessible on ALL devices and many consumers still prefer the immediacy, brevity and ease of SMS communications. Today, more companies are using SMS to gain new customers, build deeper relationships and create new revenue opportunities through up-selling and cross-selling.

With AMS On Demand Mobile Marketing customers can:

• Run standalone mobile campaigns or integrated multi-channel digital campaigns incorporating SMS
• Launch both inbound and outbound SMS campaigns
• Perform segmentation and deliver triggered dialogs based on SMS content history and/or behavior
• Manage keywords and short codes for interactive marketing to customers and prospects
• Use customizable templates that can be repurposed on-the-fly for more dynamic, timely campaigns
• Choose “quick send” to quickly launch a new campaign

All SMS messaging capabilities are tightly integrated within the familiar AMS On Demand platform. This allows for smooth coordination of SMS text messaging with other digital marketing efforts, including campaign management tools and audience data that are critical to a comprehensive integrated marketing management (IMM) strategy.

Existing Aprimo customers can begin using the new SMS capabilities immediately. For more information about the AMS On Demand Mobile Marketing, please visit:


About Aprimo:

Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organisations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +44 (0)121 380 1670 or visit

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s largest company focused on raising intelligence through big data analytics, data warehousing and integrated marketing management. Customers trust Teradata's innovative products and services expertise to deliver measurable business value. Teradata acquired Aprimo in January 2011. For more information, visit

Aprimo Clients:

Aprimo clients: Aviva, Bank of America, E-ON, Merrill Lynch, Pearson Education, QAD, Standard Life, Wal-Mart, and Warner Bros (Time Warner).

Media Contacts:

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)121 3801751
Twitter: @aprimo_uk

Sarah Leatherbarrow
PR Consultant, Cyance

This press release was distributed by ResponseSource Press Release Wire on behalf of Aprimo in the following categories: Media & Marketing, for more information visit