Saxo Bank, the online trading and investment specialist, has announced the re-launch of TradingFloor.com, its trading commentary, news and analysis web site. It represents the first upgrade since the site was originally launched mid-2009.
The new site still provides a wealth of information about financial markets to help users make informed decisions when investing. Specifically it covers forex, equities, commodities and macroeconomic data, but it now also reflects the overall goal of building a closer rapport with users to allow for greater engagement and more interaction.
"The new release signifies Saxo Bank's ongoing commitment to improving the site's value to clients, prospects and the Bank," said Hugh Taggart, the head of Saxo Bank's Content & Strategy Team. "The upgrade also represents the start of an ambitious roadmap to include closer integration with social media channels."
Some of the improvements include:
- User accounts, a unique user log-in function allowing users to create their own customised dashboards, set and save their interests (including following individual blogs and authors and linking their Twitter accounts) and comment on and 'like' content
- Refreshing new branding and overall design
- More analysis from a wider range of sources, including qualified guest contributors
-Educational content on forex, forex options and contracts for difference (CFDs) from Saxo Bank and its trading staff
- Improved content RSS/Atom feed capabilities
The new TradingFloor.com still contains an economic calendar, stock screener and basic free forex charting package.
TradingFloor.com is hosted, owned and managed by Saxo Bank A/S. The site provides commentary and analysis on trading in the financial markets. Content is delivered in text and video format. The site’s contributors and bloggers include economists, analysts, trading advisors and journalists employed by Saxo Bank. The site also hosts content from other individuals and organisations. The website is embedded in all of Saxo Bank's trading platforms.
About Saxo Bank
Saxo Bank is a leading online trading and investment specialist. The three specialised and fully integrated trading platforms; the browser-based SaxoWebTrader, the downloadable SaxoTrader and the SaxoMobileTrader application are available in over 20 languages. Saxo Asset Management accommodates high-net worth private clients and institutional investors. In 2011 Saxo Bank continued the diversification of its business and launched Saxo Privatbank. The Saxo Bank Group is headquartered in Copenhagen with offices throughout Europe, Asia, Middle East and Australia.
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