White iPhone 4 prices tumble as much as 17 per cent in just two months
Pricing data from electronics experts skinflint.co.uk reveals price drops of around £100 in iPhone 4 handsets
- Retailers drop SIM-free 32GB White iPhone 4 prices by up to £102.01 after UK launch in April 2011
- Retailers reduce SIM-free 32GB Black iPhone 4 prices by up to £99.99 on day of White iPhone 4 release
- Skinflint.co.uk shoppers often saving more than £100 on iPhones
White iPhone 4 retailers around the country dropped prices by up to £102.01 within two months of the products’ release, according to data from over 850 UK electronics retailers selling through the expert IT and electronics marketplace skinflint.co.uk. Shoppers for new SIM-free iPhones are often saving over £100 through skinflint.co.uk.
Although originally scheduled for release alongside the Black iPhone 4 models in June 2010, eager fans of Apple’s White products had to wait until April 2011 to get their hands on their preferred colour of iPhone 4. skinflint.co.uk’s Price History function data shows that on the day of the release of the new White models, skinflint.co.uk retailers cut their prices of the SIM-free 32GB Black iPhone 4 by up to £99.99. Over the last two months skinflint.co.uk shoppers saw prices of SIM-free 32GB models of the White iPhone 4 drop by as much as £102.01 from the launch price of £612. Prices for the SIM-free 16GB White iPhone 4 have been as low as £439.98 on the site, while the same model in Black has reached as low as £438.99, enabling shoppers using skinflint.co.uk’s Price Alerts function to achieve significant price reductions from the 16GB models’ original price of £510.
David Boston, UK Country Manager for skinflint.co.uk, said: “skinflint.co.uk’s Price History function charts a product’s lowest available price over a defined period. It shows that retailers we work with kept the price of the Black iPhone 4 32GB fairly consistently around the £580 mark for quite some time – £20 down from its launch price. In contrast, just two months after the UK launch of the White iPhone 4, retailers on skinflint.co.uk slashed prices on those products by up to a sixth.
“The in-depth price data on skinflint.co.uk shows that Apple fans can often get their hands on the treasured new White iPhone 4 for far cheaper than on many other sites. Although many Apple enthusiasts will rush to purchase new products as soon as they’re available, savvy shoppers on skinflint.co.uk are using the site’s Price Alert functions to receive notifications when products like iPhone 4 handsets fall to their preferred price point, helping them to get their chosen products at the best available price at a time that’s right for them. For example, skinflint.co.uk retailers reduced prices for the SIM-free 32GB iPhone 4 Black by almost £100 the day after the release of the White models, the lowest price on the site to date.”
Current prices on skinflint.co.uk are at:
White 32GB iPhone 4 – http://skinflint.co.uk/a538205.html
White 16GB iPhone 4 – http://skinflint.co.uk/a538206.html
Black 32GB iPhone 4 – http://skinflint.co.uk/a538204.html
Black 16GB iPhone 4 – http://skinflint.co.uk/a538203.html
Notes to editors:
Research is based on data for SIM-free iPhone 4 handsets with no contract obligation from skinflint.co.uk. Prices are correct at time of publication. Current prices are at www.skinflint.co.uk.
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About skinflint.co.uk: Skinflint.co.uk is an online marketplace for IT hardware and consumer electronics, with advanced price comparison and alert tools. Skinflint.co.uk is the UK brand of Geizhals, the industry leader in electronics price comparison in Germany and Austria, with over 34 million prices for over 626,000 listed items from 17,499 active retailers, providing the largest market overview in IT and electronics. On average the site reaches 66 million monthly page views and 2.2 million unique users in Austria and Germany alone.
By adopting a totally impartial approach to retailer listings – uninfluenced by advertisers – skinflint.co.uk provides a depth of IT hardware and consumer electronics product and price information that price comparison competitors simply cannot match. With more than 850 IT and electronics retailers in the UK providing more offers at demonstrably better prices, skinflint.co.uk provides the largest IT hardware and consumer electronics market overview in the UK. Skinflint.co.uk only deals with new products, ensuring that shoppers only get quality goods.
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