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(London, 27 June 2011) PIXELearning Ltd, a subsidiary of Intellego Holdings plc. (IHP), has commissioned Keith Saunt, F1 veteran and Chief Operating Officer at Team Lotus, as subject matter expert to create an F1 Serious Game on Teamwork and other key management skills.

With the global popularity of F1 motor racing and with new audiences being built as the Championship touches more and more countries, the sport has become the ideal backdrop for game-based learning techniques in the 21st Century.

With a plethora of “Fantasy” type F1 games available across the internet and many more administered by newspapers and media sites alike, the appeal of this spectacle is well proven and offers the perfect opportunity to create a suite of serious games that can provide innovative training solutions that will be embraced and utilised by all types of businesses around the world.

Motor sport is expanding into new territories and audiences continue to grow on a yearly basis with China recently being added to the race calendar with India in 2011 and the USA soon to follow with a new venue in Texas. Hong Kong, Mexico and Argentina have also recently expressed interest in hosting a round of the F1 Championship in years to come which highlights the potential reach of a serious game built from within a virtual world of F1.

Some of these new and emerging markets will provide prime customers for proven western management training techniques, especially those based on cutting edge technologies set in a fast moving, dynamic environment.

Serious Games are used widely in the US and are becoming ever more popular in Europe and beyond. They are a high-end management training tool where candidates receive training through embedded learning techniques whilst 'playing' in a virtual business world. Learning experts consider immersive simulations the way forward in raising the skill levels of staff, especially as employee numbers remain generally steady under current global economic conditions.

The USP for the F1 Serious Game training product suite is that it takes place within a virtual F1 World and those receiving training do so whilst being immersed in this high-profile, high octane ‘virtual’ environment.

Andy Hasoon, IHP’s new Director of Corporate Strategy said, “IHP’s strategy is to acquire IP rights, products and companies in the digital learning marketplace. Teaming up with successful world class executives such as Keith to bring their subject matter expertise to life through Serious Games is part of that strategy. Already our development team is working on a trailer that we will release shortly to give you a sense of Keith’s Vision for the game being developed.”

Keith Saunt said, “I am extremely excited to have been asked by IHP to bring together my 23 years of F1 experience for such an innovative and appealing purpose. My passion for mentoring and a lifelong interest in how systems, processes and more importantly people can be brought together to deliver the very best results in dynamic environments are a perfect match for these new, engaging learning technologies. I am really looking forward to playing my part in bringing knowledge and education to a virtual world based on the sport that I love.”

For further information:

Intellego Holdings plc
Andy Hasoon or Angus Forrest
020 8977 8744


About Intellego

Intellego is a digital learning company which specialises in the provision of productivity improvement, compliance and process change using training to provide the solutions. The appropriate solution may be digital learning or instructor lead, or blended learning a mix of the two, to regulated industries and distributed workforces.

About Keith Saunt

Since 1988, Keith Saunt, a trained civil engineer, has held some of the most prestigious posts in the formula one racing world. Starting with Team Lotus moving on to Benetton Formula as head of purchasing and special projects manager, he has been head of manufacturing and deputy operations director at Renault F1, chief operating officer for Red Bull Racing and a director of Red Bull Technology and is currently chief operating officer for Team Lotus.

A feature of his career at the top of motor racing has been his ability to manage people, systems and processes in a high-octane, time challenged, competitive environment to create an efficient organisation capable of delivering results where it matters—on the winners’ podium.

His Benetton team won the F1 championship with lead driver Michael Schumacher in 1994 and 1995, and his Renault F1 team won the Constructors’ Championship and the Drivers’ Championship with lead driver Fernando Alonso in 2005 and 2006.

In 1998, after ten years in the fast lane, Saunt took up a new challenge and a change of environment as a Program Manager for Norwich Union where he co-managed the merger of Norwich Union and CGU to form the AVIVA Group. This foray into the ‘blue chip’ corporate environment gave him a chance to prove that a lithe adaptive approach to problem solving and delivery, as he had used to great effect in F1, was more than effective in the multi-layered world of corporate governance.

He’s no stranger to immersive technology, having parlayed his experience in motor racing operations management into the world of immersive technology by developing F1 Serious Games.

This press release was distributed by ResponseSource Press Release Wire on behalf of Milamber Digital in the following categories: Men's Interest, Entertainment & Arts, Motoring, Education & Human Resources, for more information visit