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4little1.com Sleepytime by Jo Tantum

Forget sex. Forget the nights out. The one thing any new parent craves more than anything is sleep … sleep for baby and sleep for mum and dad.

Now Jo Tantum, the UK’s leading baby sleep specialist, has teamed up with 4little1, the award-winning baby care company to launch Sleepytime, a new range of all-natural products, to help baby sleep.

Sleepytime Room Aroma, Organic Massage Oil and Hair & Body Wash are available from July exclusively in Waitrose stores nationwide. They have been carefully formulated with the finest natural ingredients not just to be gentle on skin but to soothe baby at bedtime to encourage restful sleep.

‘More than anything, sleep, or rather the lack of it may have a huge impact on parents with new babies,’ says Jo, who has worked with parents for more than 24 years both in the UK and in Australia.

In fact, a recent survey by the Baby Show found that 1 in 3 new parents reported that their baby’s sleep was having a negative impact on their relationship, with 1 in 10 still sleeping in separate beds a year after the birth of their first child.

Jo’s best-selling book, Baby Secrets, has helped tens of thousands of parents worldwide to adopt a flexible sleep time routine in the six years since it was first published. Three years ago, she teamed up with 4little1, makers of the Baby nose-clear range, to start developing the Sleepytime products, having long been a fan of the Baby nose-clear nasal aspirator – a Queen’s Award-winner - and room vapour which naturally help babies with congestion to breathe more easily.

The new Sleepytime products introduce aromatherapy at a price everyone can afford, with invaluable results.

Jo’s bedtime advice for babies includes nappy-off kick-time and blackout blinds in the nursery, following a Sleepytime bath and massage.

Sleepytime Room Aroma is infused with a pure blend of calming essential oils including lavender, roman chamomile, petitgrain and frankincense and can be used safely from birth.

- 4little1 Sleepytime Room Aroma £7.99
- 4little1 Sleepytime Hair and Body Wash £6.99
- 4little1 Sleepytime Organic massage oil £7.99

All available from Waitrose stores from mid July 2011.

Find further details of Sleepytime, all the 4little1 products and more information on Jo Tantum at www.4little1.com/JoTantum

For samples, images or more information contact:-
Media Three PR - Tel: 01708 522647 - Email: yvonne@mediathree.co.uk

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