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Visit site of top online rate comparator to learn how to avoid paying for rental coverage you don’t need

13 July 2011 – Many of the two million or so UK travellers who hire a vehicle this summer will feel pressured to buy extra insurance coverage when they go to pick up their car. The top online rental comparator,, wants travellers to know exactly how much coverage to purchase from the car hire company and has created a new site dedicated to educating its customers.

They found that nearly half of UK residents who hired a car experienced excessive pressure to purchase add-on insurance cover as they collected their vehicle at the office. Without proper knowledge of insurance policy, it is hard to know just how much cover to pay for.

Gareth Robinson, Managing Director of, says: “Without the right information it’s almost impossible to decide how much cover to buy, especially when someone is putting pressure on you on the spot. We tend to trust the agent renting us the car, but that isn’t always a smart move. Ironically, the extra cover most travellers buy doesn’t even deal with the most common occurrences like flat tyres or lost keys.”

“To help customers make a more educated decision when picking up their rental, we created a new video and question answer site dedicated to just these concerns. To add peace of mind, our customers can now buy our own quality affordable insurance policy right when they book.” offers a special car hire coverage that is 60% cheaper than most rental companies. Not only can it save customers up to £75 but it also is specifically designed to avoid duplicate cover and ensure coverage of frequent trouble areas like cracked windscreens or damaged tyres.

Gareth adds, “View out video first and then check out the new insurance policy we are offering to our customers. You will find that we have taken steps to create the perfect coverage at a price that everyone can appreciate.”

Find the answers to the most common queries at, a forum devoted to rental coverage concerns. The video by at is another useful tool to educate the public about insurance matters. is the internet’s premier rental car rate comparison website for British travellers, comparing up-to-date offers and rates from over 50 rental companies, inckuding Alamo, Auto Europe, Budget, Holiday Autos and Sixt, in 15,000 popular global locations.

About was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 15,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit

Media Contact
Rachel Builder & Jenny White
T: 01625 511966
F: 01625 511967

This press release was distributed by ResponseSource Press Release Wire on behalf of Asap Ventures in the following categories: Travel, for more information visit