Superstar DJ David Guetta can make sure he never misses a beat after wearing a fashionable Ice-Watch in the promotional video to his new single.
Guetta, who has been responsible for some of the biggest commercial dance hits of recent years, wears the popular watches brand in the video to ‘Where Them Girls At’.
Close-ups of Guetta’s Ice-White model can be seen throughout the video, which also features guest spots from collaborators Nicki Minaj and Flo Rida.
The watch (model number SI.WJ.B.S) features a white silicone bracelet and a dial that is coloured ‘jeans’ blue. It also offers 50 metres water resistance and a useful date display feature.
It is not the first time Guetta has appeared in a music video wearing Ice-Watch; in 2010, he wore a red unisex model in the video to ‘One Love’, a collaboration with UK R’n’B star Estelle.
Guetta releases new album ‘Nothing But the Beat’ in August, from which ‘Where Them Girls At’ is lifted. Artists set to feature on the record include Lil Wayne, Usher, Snoop Dogg and Sia.
The record follows international hit ‘One Love’, Guetta’s fourth album that boasted hits including ‘Sexy Chick’, ‘When Love Takes Over’ and ‘Gettin’ Over You’.
Ice-Watch watches have been worn by a number of other successful chart acts in the past couple of years. The members of UK girl band The Saturdays wore five individual coloured models in the video to their song ‘Missing You’ while The Black Eyed Peas, who have previously worked with Guetta as a producer, included a product placement for Ice-Watch in the promo for ‘The Time (Dirty Bit)’.
For more information on Ice-Watch watches, visit the Watch Hut at http://www.thewatchhut.co.uk.
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Company: The Watch Hut
Contact: Luke McNaney
Telephone: 01384 257150
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