A well established Midlands furniture retailer is finding that by using modern marketing techniques as well as traditional advertising, it can attract thousands of potential new customers – despite the doom and gloom in the High Streets!
The Company recently ran a Facebook competition that attracted over 2,500 new followers for the Company.
The competition prize was £1,000 of vouchers and was won by a young newly married couple from Sutton Coldfield, Erica and Michael Gainford aged 26.
Erica has suffered from the debilitating illness ME for over 2 years and has been unable to work on a regular basis as a result.
Erica told us,“We have only been married for 3 months and this win is fantastic as we have not had the money to spend on quality furniture. My illness and the burden of Michael’s student loan repayments mean that we have had to budget very carefully. We have never visited Cousins before, but they have a fantastic range of lovely furniture and we are going to be spoilt for choice!
While I have been ill, I have entered various online competitions, but this is the first time that I have won anything. Even though I live only a few miles from Cousins we had not heard of them before. Our visit to their showroom was a real eye opener!.”
John Shotton Managing Director of Cousins said,
“We know that life isn’t easy for young couples like Erica and Michael and we were delighted to give them the good news and to welcome them to our store at Tyseley.
The response from the Facebook competition has been amazing, attracting several thousand new potential customers.
We have been working with our marketing agency interactive wardlovett for many years - and it was their suggestion that we use Facebook and other social media to promote our products - without abandoning our commitment to traditional press and radio advertising. The result is that despite the current economic climate, we are doing very well in attracting new and returning customers.”
For more information, go to facebook/cousinsfurniture or their web site www.cousinsfurniture.co.uk
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