Kathryn Cotsworth, Six Degrees, 01628 480280, Kathryn.firstname.lastname@example.org
Jennifer Janson, Six Degrees, 01628 480 280, Jennifer.email@example.com
London, July 25, 2011 – Case-Mate®, known for its innovative accessories that protect, adorn and enhance mobile technology, captures the imagination of children and adults with a new collection of six quirky iPhone 4 cases <http://www.case-mate.com/creatures> . Inspired by the monsters under the bed and children’s make believe, these goofy ghouls, adorable sea creatures and furry friends come to life through vibrant colors, tactile elements and fresh, whimsical designs.
“Our philosophy, ‘happiness by design’, means we are committed to excellence in design, style and function. We want our cases to bring a smile to your face, they should delight and enchant you but most of all, provide you with something you didn’t even realise you wanted,” said Erik Attkisson, Case-Mate’s Chief Marketing Officer. “Our ‘Creatures’ collection gives you permission to be playful, show off your individuality and simply let loose.”
Meet the Monsters:
Tut: Meet trouble’s best friend. Tut wraps the iPhone in plenty of bandaged layers. The raised bandages add texture, protection – and hide the scars from an unfortunate skateboarding accident. His one-eyed look may appear innocent, but we know he has a rough side.
Monsta: The goofy, yet spooky, Monsta has a knack for the uncanny. A character with no shortage of personality, Monsta adds a protective layer to cover and shield your iPhone. Elevated moulded dots add a textured grip, while vibrant colors and intricate details complete the look. This is one Monsta you’ll want to keep close.
Frank: Creature’s resident grouch. His snarled mouth and half-open eyes keep strangers at a safe distance. The bumpy bright green texture makes for an easy-to-hold grip, while his unruly black hair provides a smooth touch. An innovative lay-flat design ensures the walls around Frank’s heart, and around the phone, are always up. It’s no wonder the neighbourhood kids are scared of him.
Meet the Animals:
Waddler: Ladies can’t get enough of this guy. From his smooth white under belly to his sophisticated black tails, he’s the hottest flightless bird on the block. The conceptual penguin design comes to life through its raised flipper, attached webbed feet keychain, contrasting colors and geometric lines. For a simple bird dressed in black and white, there’s never been more of a flurry of excitement.
Gil: She’s the eternal optimist of the sea. The happy-go-lucky Gil keeps your iPhone 4 swimming along. Radiating in bright orange, her raised fin and textured stripes make for an easy-to-hold grip, even in the roughest seas. Gil goes the extra nautical mile with an innovative lay flat design that protects the screen.
Hoot: He’s all brains and wants you to know it. Hoot outsmarts the iPhone 4 with a protective case. Light as a feather, Hoot snugly covers your phone with a genius fit. The textured case contrasts his smooth feathers for an easy-to-hold grip. Wide-eyed and hungry for knowledge, Hoot’s genius extends to the innovative lay flat design. It’s all about brainpower for this owl.
The Creatures iPhone 4 cases <http://www.case-mate.com/creatures> are available from Carphone Warehouse for £20.00. Other stockists may be found at www.case-mate.eu.com
Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate’s team of technology and design aficionados have created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit http://www.case-mate.com.
Follow us on Twitter @CaseMatteEurope <http://www.twitter.com/CaseMate> or Like us on Facebook at Facebook.com/CaseMate <http://www.facebook.com/CaseMate> .
© 2011 Case-Mate, All Rights Reserved
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