Newly launched agency BrocklebankPenn lands exclusive, international role with cutting edge peer-networking and trending marketing symposium group
BrocklebankPenn, an innovative new agency launched in May 2011, has been appointed the marketing agency for Smart CMO. The agreement covers the EMEA region with BrocklebankPenn being responsible for driving membership and raising awareness of the invitation only, members only networking website for marketing professionals.
Smart CMO is an online, interactive marketing symposium where members are able to network online, with access to exclusive material, both during the live symposium event and afterward via downloads. The most recent Smart CMO event which attracted in the region of 200 attendees from around the globe who attended on average for 2.5 hours each, included keynote presentations from Daniel Lemarre, President & CEO of Cirque du Soleil; Paul Young, Director of Digital Engagement at Charity:Water; and David Pierce, Senior Vice President and CMO of Farmers New World Life Insurance. Topics included; Be Innovative or Be Irrelevant; Be a Digital Maverick; and Delivering Customer Value, amongst many others.
Smart CMO is a prime example of using new social media and digital marketing type technology to build a professional network that delivers real benefit to its members. Members are able to plan their attendance as they would with a bricks & mortar event, choosing which presentations they attend, skipping agenda items and coming back to watch later items. Attendees are able to post comments and questions via live streaming on the website and are able download presentations to watch after the event.
Peter Brocklebank, MD of BrocklebankPenn commented; “We are delighted to be working with Smart CMO to promote this truly ground breaking format. Smart CMO looks to build an international online marketing community where members are able to share ideas and pick up the latest ideas and trends from across different sectors of industry. The recent presentation by Daniel Lemarre of Cirque du Soleil, which was a mixture of talking heads and video from the show, was truly awe inspiring material from which we can all benefit.”
Jocelyn Attal, Founder of Smart CMO commented, “We are delighted to be working with BrocklebankPenn as we look to move from the early adopting stage to the majority stage for Smart CMO. With BrocklebankPenn’s connections and great promotional skills we are looking forward to increasing our membership exponentially in the coming months and years.”
NOTES TO EDITORS
About Smart CMO
Smart CMO is a global community of marketing executives whose purpose is to innovate, experience and share marketing ideas, technologies and media - always focused on measurable results. We lead a global marketing conversation through live and virtual events, exclusive and original content, and interactive community discussions. Our flagship event is the Smart CMO Virtual Forum, held online twice per year.
For more information or to register please visit: www.smartcmo.com
Launched in May 2011 by a team of highly experienced individuals with diverse marketing backgrounds, including serial entrepreneur Gary Brine, BrocklebankPenn was founded to provide a new agency, one based on brilliant thinking, great ideas, and a promise that clients would always have direct access to the five key partners.
The executive team at BrocklebankPenn has together more than 100 years of client and agency experience. They offer an innovative, direct and results driven approach to solving marketing problems and are equally as proud of the thinking that goes into each carefully crafted campaign as they are of the killer ideas and great results.
Identify, Shape, Solve
BrocklebankPenn cut through the restrictive hierarchies and processes offered by many agencies with their hallmark approach to any problem; Identify, Shape, Solve. BrocklebankPenn listen, think collectively and deliver answers that are practical and achieve impressive results.
The BrocklebankPenn Executive Team
Peter Brocklebank – Founder & Managing Director
Before setting up his own agency with Craig, Peter worked in senior buying and marketing positions within the consumer electronics and IT sectors working on retail and reseller strategies with Hewlett Packard, Toshiba and Sony amongst many others. For the last 11 years Peter has worked as a Founding Partner at Bluemoon Marketing and with a detailed understanding of the market and channels involved, Peter has delivered successful multi-national campaigns for brands such as Logitech, Trend Micro, NETGEAR and LG.
Craig Penn – Founder & Director of Strategy & Planning
Following a successful 12 year period client side rising through the ranks in consumer electronics, Craig founded his agency 11 years ago with Peter Brocklebank. Craig draws on his extensive knowledge of launching brands across continents and technology into unaware markets to help his clients maximise their investment.
From established brands such as JVC, Sony, Logitech and LG to emerging brands as EmiratesNBD, Craig has formed and delivered marketing strategies by a simple approach, deep understanding and clear thinking.
Jon Pollard – Founder & Director of Digital Strategy
Jon has a history in producing news, education and business programmes in ‘old media’, mostly for the BBC – having worked on their very earliest online ventures. Since then Jon has delivered unique, award-winning online solutions in pure digital and integrated agencies. Jon has worked on digital initiatives for some of the world’s biggest brands including British Airways, Oracle, Adobe, Sony, The Financial Services Authority, Virgin Atlantic and Unilever.
Before joining BrocklebankPenn Jon was Head of Digital at Gyro International, Europe’s largest B2B marketing agency, having previously run his own pure digital agency
Gary Brine – Founder & Executive Chairman
A well-known figure in the marketing industry Gary founded Gyro, Europe’s largest B2B marketing agency, which was sold for $120m in 2008. Now with a range of diverse business interests, Gary is keen to be involved with an innovative new agency.
With a reputation for being a straight talker and a creative thinker, Gary brings clear focus, and clarity of vision to the team at BrocklebankPenn, as well as his invaluable experience in growing an agency into an internationally recognised brand.
An accomplished sportsman, Gary is an ex-professional ice-hockey player and currently a member of the GB triathlon team.
Martyn Lambert - Founder
Martyn is an internationally experienced board-level executive with proven success as a Chief Marketing Officer and Global Vice President of Sales and Product Management functions in both enterprise and small business hi-tech operations. Currently Head of SMART CMO EMEA and CEO of Loddon Marketing Practice, Martyn brings a wealth of knowledge and experience to the board of BrocklebankPenn. Martyn has held senior positions on the client side with some of the largest and most prestigious brands in IT including Avaya, Dell, Sun Microsystems and HP.
For more information and inspiration please visit: www.brocklebankpenn.com
Craig Penn/Peter Brocklebank
Tel: +44 (0) 20 3178 7551
Tel: +44 (0) 1491 639500
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