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London, UK 28 July 2011 – Alterian (LSE: ALN), the leader in customer engagement technology and solutions, is proud to announce that it has been recognised by Gartner Inc., the world's leading information technology research and advisory company in its second Magic Quadrant for Social CRM, published July 25th, 2011.

Alterian is taking a social marketing approach to social CRM by adding social monitoring to its current line-up of marketing applications including campaign management and content management/publishing. Through integration, clients can leverage social insights to influence their Multi-Channel Campaign Management strategies both in terms of content and targeting when planning campaigns, as well as fine tuning and measurement during/after campaign execution.

Gartner observed in the research that, “Even at nearly the peak of the Hype Cycle, many companies have treated social CRM as a series of experiments and tactical purchases. Few have a social CRM strategy or established metrics to measure its effect on hard business results.”

The report goes on to say, “Integration did not matter much when enterprises were just experimenting with social CRM. However, companies are asking for the integration of social data with other customer data.”

Additionally, Alterian offers professional services with their 2010 acquisition of Intrepid, an international market research and social media analytics consultancy, to help businesses glean insights from their data for more effective, actionable marketing campaigns.

The report states that, “Gartner expects the social CRM market to reach over $1 billion in revenue by year-end 2012, up from approximately $625 million in 2010.”

Mike Talbot, President, Alterian, commented on the announcement, “We are pleased to be included in the Gartner Magic Quadrant Analysis. Alterian has continued to invest in our products over the years and believe this recognition speaks to our ability to provide marketers with a measurable return on investment through industry leading tools that enable integrated communication strategies for a more personalized customer experience.”

Alterian has been previously recognised in other recent Gartner Magic Quadrants for CRM Multichannel Campaign Management1, Marketing Resource Management2, Enterprise Marketing Management3, and Web Content Management4.

About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service, or on premise. For more information about Alterian visit or the Alterian blog at

1 Gartner, Inc. Magic Quadrant for CRM Multichannel Campaign Management, A. Sarner, 20 May 2011

2 Gartner, Inc. Magic Quadrant for Marketing Resource Management, K. Collins, 1 February 2011

3 Gartner, Inc. Magic Quadrant for Enterprise Marketing Management, K. Collins, A. Sarner, 14 October 2010

4 Gartner, Inc. Magic Quadrant for Web Content Management, M. MacComascaigh, T. Bell, J. Murphy, 19 August 2010

About The Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For more information, contact:

Vicky Ryce
+44 117 970 3200

Michelle Taylor
+1 312 704 1700

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