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Are YOU and YOUR FIBREVORE special enough to become the joint faces of Burgess Excel 2012 advertising campaign?

Does your rabbit look radiant? Is your chinchilla just too cool? Or do you think your guinea pig is simply gorgeous?

Are YOU and YOUR FIBREVORE special enough to become the joint faces of Burgess Excel 2012 advertising campaign?

Burgess Excel, the UK’s number one vet recommended food for fibrevores, is holding a nationwide search to find the faces of their 2012 small animal advertising campaign.

Taking a starring role, the winning pets and owners will become the faces of The Excel Feeding Plan and will feature in Excel’s 2012 advertising campaign.

If you think you and your rabbit, guinea pig or chinchilla have got what it takes, in true audition style, Burgess Excel is calling on you, the owner, to tell us why your pet deserves one of the starring roles.

For your pet to be in with a chance of becoming the star of the show, all you have to do is send us a video or a photograph of you and your pet, along with an explanation detailing why your pet should be selected to be our dedicated star of the show email by Monday 15th August 2011.

Much like the X Factor, a panel of judges will then shortlist the top five entries, who will be sent into the final round. The shortlisted finalists will have their video and photographs uploaded to The Excel website,, and will be encouraged to drum up as much support as possible by urging friends and family for their votes. The pet and owner with the most votes will win the star prize; a cash prize of £500 and a year’s supply of Burgess Excel!

The judges will be marking pets and their owners on five key areas of responsible pet ownership: environment, behavior, diet, companionship and health. This will include evidence of a nice big hutch, access to exercise, whether they are bonded with a fellow fibrevore, take regular trips to the vet and, most importantly, that they are fed a healthy diet of hay, greens and water.


For further information please contact Kirsty O’Connor, Rosie Everard or Holly Skelton at Hatch Communications, 01943 855630 or / / /

Terms and Conditions
1. The prize includes a photo shoot for one rabbit, guinea pig or chinchilla, a cash prize of £500 AND a years worth of food
2. All entrants must be willing to give Burgess Pet Care consent to use images taken at the photo shoot for their Excel 2012 advertising campaign. Burgess Pet Care will own the right to these images.
3. The prize does not include travel to or from the photoshoot.
4. No cash alternative will be offered.
5. The competition closes on Monday 15th August at midday and is open to UK entrants only.
6. In the event of unforeseen circumstances, the promoter (Burgess Pet Care) reserves the right to offer an alternative prize of equal or greater value.
7. The promoter’s decision is final and no correspondence will be entered into.
8. All entrants must be willing to participate in publicity and photography should they be a winner.
9. The promoter reserves the right at any time to cancel, modify or supersede the competition if, in our sole discretion, the competition is not capable of being conducted as specified in the competition rules.
10. To discover more about the Excel Feeding Plan visit

Notes to Editor

About Burgess Pet Care

Burgess Pet Care is a small family-owned Yorkshire business that makes high quality food for all small furry pets. We work with expert nutritionists, behaviourists and vets to ensure we are leaders in the field of pet nutrition and care. Our products are sold under Supadog, Supacat, Supahamster, Suparat, Supagerbil, Supaferret and Excel brands.

About Burgess Excel
The Excel Feeding Plan, the UK’s number one vet recommended food for rabbits, is an easy to follow, 5 step guide which provides rabbit’s with a balanced diet, incorporating dental, digestive and emotional health. The range is also available for guinea pigs and chinchillas.

This press release was distributed by ResponseSource Press Release Wire on behalf of Hatch Communications in the following categories: Children & Teenagers, Leisure & Hobbies, Environment & Nature, Farming & Animals, for more information visit