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A new website and brand personality delivered by Gasp prepares the innovative energy product for launch this summer

Ascot, Berkshire, 2nd August 2011 – Gasp, the Berkshire-based creative marketing agency, has been appointed as an official partner of Uncharted Play to boost brand awareness of its innovative sOccket product; a soccer ball that captures the energy during game play to be used later to charge LEDs and batteries. Ready for mass distribution across the globe this summer, the life-changing electricity product is designed to support impoverished communities.

sOccket will initially benefit from Gasp’s expertise as part of a new annual project that helps companies develop their marketing, completely free-of-charge. The team has created a whole new brand personality for sOccket, complete with new logo as well as a new website; a critical tool in raising the profile of the product.

“The input and expertise from Gasp to develop the sOccket brand ready for mass distribution and marketing has been invaluable. After a year of testing sOccket across Africa, Spain and Haiti, it has been really exciting to see the brand come to life. The Gasp team are creative, innovative and have fresh ideas; all of which will help us to empower hundreds of thousands of people worldwide living without modern energy to get safe, immediate access to electricity,” said Jessica Matthews, CEO at Uncharted Play.

Sophie Anderson, Director at Gasp added, “We were looking to use the skills of the team at Gasp to do something for the greater good and discovered the sOccket. It’s such a simple yet innovative product, which addresses the power-crisis; and we felt it a worthwhile cause to offer our services to Uncharted Play to help them market it.”

In most African countries, 95% of the population is living with no access to electricity (World Bank Millennium Goals Report, 2006). The World Bank estimates that breathing the fumes created from burning kerosene indoors equals the harmful effects of smoking two packs of cigarettes a day. To address this, the sOccket harnesses the rotational kinetic (motion) energy of a soccer ball during normal game play and stores it to be used later for energy. After playing with the ball, the child can return home and use the ball to connect a LED lamp to read, study, or illuminate the home.

The ball uses an inductive coil mechanism to generate energy. sOccket is still in prototyping stage, where 15 minutes of play can light three hours of LED light. For more information about sOccket and the global power crisis visit www.soccket.com.

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About sOccket
At Uncharted Play, we have one goal: convince the masses to reTHINK FUNction. Who says solutions to global problems have to be boring? By optimizing the functionality of play, we hope to address issues of global importance while injecting more joy into each day.
For the sOccket, the flagship movement of Uncharted Play, Inc., this means taking a sport loved around the world and harnessing this passion to provide real, environmentally-friendly energy to power electrical appliances like LED lamps, water sterilization devices and mini refrigerators.
We also hope that our innovation will inspire others to dream and create as well. Innovation is nothing if not contagious, and our goal is to lead by example, paving the way for people around the world to fix the issues facing humanity while keeping joy at the forefront of their lives.


About …Gasp!
A breath of fresh air… Gasp is a young creative agency with a rich and colourful heritage dating back to somewhere in the middle of 1987 when one of our directors first dipped a toe in the deep undercurrents of marketing. It was not until 2009 that Gasp popped up to say “hello” and our little agency has blossomed ever since.
To call us a marketing agency wouldn’t do us justice; we prefer to think of ourselves as an ideas agency providing marketing solutions. Great ideas work wherever you put them, and we put them everywhere. To be specific, we design, advertise, illustrate, animate, campaign, do digital, print, email, social media, events and exhibitions, build mobile apps, online games, create identities, construct websites, deconstruct research and if we can’t do it then we know someone who can.www.gaspfour.com, +44(0) 1344 875050.

Press contact:
Sophie Anderson
…Gasp!
sophie@gaspfour.com
+44(0) 7711 907047

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