Little Terra has produced a free online guide to help parents understand more about the benefits of UV resistant clothing for children.
Available to download at www.littleterra.co.uk/sunsuits the guide gives an overview of what to look for when choosing clothes offering sun protection.
It also highlights the compelling reasons for choosing clothes that reduce both UVA and UVB radiation from the sun.
Carolyn Budding, managing director of Little Terra, said: “More and more people are becoming aware of the benefits of UV clothing.
“Whilst many parents apply suncream regularly to their children, they might think their clothes offer similar protection.
“However, clothing such as a cotton T-shirt can generally only offer a UPF as low as 5, which is a concern, particularly as experts say that most skin damage is caused in childhood.”
Little Terra recently announced it has chosen to stock the Radicool 100+ UPF Skins range, from Australia.
Carolyn added: “Australia has pioneered extremely effective methods of sun protection over the years and that really appealed to us when we looked at the best range to stock.
“We’ve looked carefully at the marketplace and really liked the fact their clothing offers a UPF rating of 100+, which provides an exceptional level of protection against both UVA and UVB rays.”
Little Terra is a children’s retailer with a strong online presence – which specialises in high-quality clothing and products that support the lifestyle of active young people and their parents.
Every item stocked is carefully chosen by the company’s managing director, Carolyn Budding, who brings her own experience as both a specialist buyer and a mother of two to ensure products are more than capable of meeting the demands of modern families.
As well as stocking Radicool 100+ Skins, Little Terra is also a stockist for a number of brands, including Jack Wolfskin, Sprayway and Vaude.
Little Terra’s headquarters are located in Derbyshire, in the Amber Valley. Little Terra is a sister company to Terra Nova Equipment which is alsoled by Carolyn and her husband Andy Utting which designs the world-renowned Terra Nova Tents and rucksacks, the trusted brand Wild Country Tents – and the high performance Extremities range of gloves, hats and other accessories.
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