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sales-i is very intuitive and easy to use which is essential if our sales people are to adopt it

Solihull, UK – August 3rd, 2011 – sales-i, the sales & customer intelligence service for office-based and front-line sales people, has today announced that it has signed a strategic partnership with Chatsworth Computers, suppliers of the Merlin business software. Under the new agreement Chatsworth and sales-i will work hand in hand to promote sales-i’s sales and customer intelligence solution to Chatsworth’s extensive base of distribution market customers.

Chatsworth has developed an enviable reputation for developing and delivering high quality end to end business solutions to UK distribution businesses. Its Merlin business software, built, designed and supported by its own in-house developers and support staff is used by household name companies in markets such as power-tool distribution, builders merchants, packaging supplies, industrial supplies, plumbers merchants, janitorial supplies, drinks distributors, wholesalers and brewers.

sales-i is a perfect fit for Chatsworth customers and prospective customers whose businesses distribute thousands of parts or products to hundreds or more customers and where competition is tough and customer retention is key to success. Bolstering its business software platform with sales-i’s integrated sales and customer intelligence was the next step in Chatsworth’s business marketing plan as managing director, Clive Mallender, explains, “We sell to wholesalers, distributors, merchants, manufacturers and stockists. Enabling them to have up to the minute visibility of who is buying what and where the sales opportunities lie is a huge advantage. That coupled with sophisticated customer intelligence allows them to spot competitive activity and respond before it’s too late. These are just some of the benefits that sales-i integrated with Merlin will give them and we are delighted to have formalised our relationship with sales-i to bring our organisations closer together and deliver even greater benefits to our customers.”

Chatsworth and sales-i already have a number of joint customers including one of the UK’s largest, independent distributor of Power Tools and accessories, North West Tools. Iain Entwistle, sales director at North West Tools adds, “We already knew the importance and value of sales intelligence and what it contributed to our business and to our knowledge of our customers. A recession is a great leveler when it comes to making more out of fewer resources but this recession had hit harder than before and we knew the difference that having our customer buying behaviour visibility to hand and in the field would mean to the business. sales-i ticked all the boxes.” Iain continues, “sales-i is very intuitive and easy to use which is essential if our sales people are to adopt it. We can instantly see which customers are down, who is buying which lines and who isn’t, sales this month versus last year, money owed, last products bought etc. Most importantly this intelligence allows us to approach customer meetings fully prepared and able to respond to any downward spending trends.”

sales-i enables companies to make better use of existing sales resources by equipping them with easily digestible, immediate customer buying alerts. These organisations are attracted to sales-i’s Software-as-a-Service delivery model too which means there is no hardware or infrastructure to buy, maintain or worry about. sales-i is accessed over any Internet connection and delivers sales alerts to emails and across smartphones and viewing devices like the iPad.
Paul Black is CEO and co-founder of sales-i and delighted to welcome Chatsworth as a partner, “We have a lot of synergy with Chatsworth in terms of the markets that we target and the importance that we place on high quality software development and customer service. We have already enjoyed successes with Merlin users who are now also sales-i customers and together with Clive and the rest of the Chatsworth team we plan to build on this momentum and grow our market share together.”
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About sales-i
sales-i© is a sales and customer intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.
sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.
Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.
sales-i is a privately held company with offices in Chicago, USA and Solihull, UK. For more information about sales-i visit or email

About Chatsworth Computers
Established in 1974, Chatsworth Computers has gained an enviable reputation for providing Merlin Business Software solutions for over 37 years. The use of the latest development languages and powerful SQL databases, as well as ensuring that software development is customer-led, makes Merlin the leading edge in proven software solutions for wholesalers, distributors, merchants, stockists and manufacturers.
Chatsworth’s success is born out of its ability to provide a single source of supply, not only of the Merlin software, project services, training and implementation services but also for the provision of virtualised server solutions and entire business systems infrastructures; both traditional client-server networks as well as hand-held “Wi-Fi” solutions and hosted Cloud Computing.
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PR Contact
Carina Birt, Sarum PR
+44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit