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Unique ‘Mu By Peugeot’ Hire Scheme Extends Availability At Bridgestone Eco-Rally

•‘Mu by Peugeot’ moves from pilot status to progressive cascade across the UK
•Peugeot attendance at Bridgestone Eco-rally provides glimpse of low CO2 portfolio
•100% electric Peugeot iOn and bicycle are now a key feature for hire experience

The pioneering ‘Mu by Peugeot’ hire scheme that uniquely includes renting bicycles, scooters, cars, Coupé Cabriolets, Sports Coupés, Crossovers, MPVs and vans, is now moving from pilot status to a progressively wider audience at more Peugeot Dealerships in the UK. The cascade also includes the latest electric bicycles and iOn cars from the extensive Peugeot portfolio – which means that it is now possible to experience the virtues of an electric vehicle on demand and in circumstances that suit the customer, and with the iOn at £30 for a half day loan.

At this weekend’s Bridgestone eco-rally ( which runs on Sunday between Oxford and The Mall in London, Peugeot has four low CO2, highly-economical vehicles taking part – the 100% electric iOn, a compact Bipper van in Royal Mail livery, a 308 CC (Coupé Cabriolet) and 508 Saloon – both equipped with the latest Stop & Start System technology, and all available to hire with the ‘Mu by Peugeot’ rental scheme – viewable at

Mu by Peugeot was launched into the UK as a pilot in 2010, in the same year that the Peugeot brand celebrated its 200th anniversary, promoting the fact that no other producer has such a wide portfolio of choice with personal mobility vehicles.
The pilot, based at Peugeot Dealerships in Chiswick, London and Temple Gate, Bristol, follows similar schemes started in France (initially in Brest, Lyons, Nantes and Rennes, and then throughout Paris), followed in Germany, Italy, Holland, Belgium and Spain, and has been deemed a success. It now goes into phase III, where in the UK a number of dealerships take on ‘Mu by Peugeot’ to enhance the rental experience.

About Peugeot

Peugeot is part of the PSA Group – Europe’s 2nd largest automotive producer - and is one of the top ten most-popular vehicle brands in the world. In 2010 the Peugeot brand celebrated its 200th anniversary, is present in 160 countries, with 10,000 dealerships worldwide and has ‘Motion & Emotion’ as its signature.
Its UK subsidiary has its headquarters in Coventry with 250 Peugeot Dealerships.

The product portfolio includes electric cars (iOn), petrol & diesel cars: compact 107, our best-selling 207, the efficient 308, 3008 Crossover, 4007 SUV, 5008 Compact MPV, 508 large car, RCZ Sports Coupé, and vans (Bipper, Partner, Expert and Boxer). Notable for products that include the ever-popular Coupé Cabriolet, its dependable and economical HDi diesel & petrol engines, and its stylish design, Peugeot is also recognised for being a leading automotive low CO2 producer, and has the debut soon of the world’s first diesel hybrid – the Peugeot 3008 HYbrid4.

Press Contacts
Steven Fahey
Craig Morrow

This press release was distributed by ResponseSource Press Release Wire on behalf of Peugeot in the following categories: Men's Interest, Environment & Nature, Consumer Technology, Motoring, for more information visit