Sweet lovers in the UK now have more choice to enjoy as a new range of high-end boxed sweets, made purely from natural ingredients and suitable for people with dietary or ethical requirements, has launched.
The initial range of sweet-gifts from the Jealous collection has been available to buy from Selfridge’s flagship Oxford Street store from 27th July and online at www.thejealouslife.com. Beautifully arranged in striking presentation boxes, Jealous sweets make the perfect gift for a sweet lover and as an alternative to the traditional box of chocolates.
The halal sweets, which boast no artificial colours or flavours, are also suitable for vegetarians and contain no alcohol or gelatine. Presented in 400g gift boxes, the selection includes Sinfully Sour, Gummy Heaven and Paradise Lost all of which retail at £13.99. The Enchanted Eden selection, which is also produced using purely organic products, completes the initial range and is priced at £14.99.
Says Imran Ali Merza, managing director at Jealous:
“Sweets are immensely popular among almost everyone, but confectionary gifts are largely chocolate based, meaning there are no real gift options for sweet lovers. Sweets are bought in packets or at a pick and mix store, but not really given as gifts. We wanted to change this and bring candy gifts out as equals to chocolates – standing the humble gummy bear alongside the praline with pride.”
“We also wanted to ensure they could be enjoyed by all, hence our ranges are made free from artificial enhancements, are gluten and gelatine free and also suitable for vegetarians. They come stunningly boxed and in ‘natural’ or ‘organic’ ranges – providing a gorgeous gift for any occasion. We’ve had a great deal of interest in the range so far and anticipate strong sales at Selfridges, which is famed for its well-stocked confectionary department,” he added.
For those who like their sweets to have a bit of a kick, Sinfully Sour is a must and includes cola rock, tropical tang, sour sensations and just peachy. To really get those taste buds tantalising, Paradise Lost offers a mix of flavours such as fruitilicious, sour sensations, gummy bears and tropical tang.
Go to Gummy Heaven and enjoy sweet favourites from gummy bears, wild cherries, strawberry drops and fruitilicious, while the organic Enchanted Eden selection comprises sour worms, sugar bears, fruit cocktail and jelly bears.
For further information about Jealous’ sweet boxes visit www.thejealouslife.com or get involved by following @thejealouslife and facebook.com/JealousSweets.
Notes to editors
Jealous is a manufacturer of sweet-gifts which are free from artificial enhancements, are gluten and gelatine free and also suitable for vegetarians. The concept is the idea of Imran Ali Merza (a former City trader) and Tahzeen Basunia (chartered accountant) that used the recession as an opportunity to launch a new business and brand after spotting a gap in the confectionary gift market for sweets. Launched at London’s Selfridges store in July and available online from www.thejealouslife.com, Jealous sweet boxes will shortly be on the shelves of other major retailers.
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