The digital marketing company TradeDoubler has been named the preferred affiliate network in Europe in a survey among more than 1,000 affiliates, conducted by the trade association for affiliate and performance marketing A4U.
One in four affiliates preferred TradeDoubler to all other affiliate networks. Affiliates chose TradeDoubler as their favourite network based on the following five attributes:
• Tracking reliability
• Quality of merchants & advertisers
• Payment reliability
• Payment frequency
• Range of advertisers
"To be recognized by our affiliates is the best accolade we can get. Beyond the technical platform, I believe that our in-depth sector knowledge and capabilities to design customized services for different industries are central in our ability to attract both advertisers and publishers," says TradeDoubler's CCO Elaine Safier.
"Across Europe, it is evident that our strong position in each market is highly appreciated by both local and international advertisers. We continuously work with our publishers to ensure that our product and services exceed their expectations."
The study revealed that over 20 per cent of affiliates look at increasing their activities in social media during 2011. Among the different markets, Germany is the most popular for cross-country expansion, which is also supported by the strong growth in Germany reported by TradeDoubler for the first half of 2011.
The 2011 A4U European Affiliate Marketing Landscape Report also showed that performance marketing is an important source of revenue for most affiliates. A third of the surveyed affiliates had over 80 per cent of their income from performance marketing. TradeDoubler is Europe's number one digital marketing agency with a unique reach of around 75 per cent of Europe's e-commerce consumers. Its affiliate network includes over 138,000 web publishers and 1,900 advertisers.
For further information, please contact:
Isabelle Ratinaud, Interim Marketing & Communications Director
Tel: +44 (0) 20 7 798 5805 and email: firstname.lastname@example.org
Devonshire Marketing Consultants Ltd
Tel: +44(0)7768 693 779
TradeDoubler helps companies improve their online results, both by increasing sales and by increasing brand awareness. The core business is performance-based online marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business goals. The company has a unique reach being able to address around 75 per cent of Europe's e-commerce consumers. Among the advertisers are Apple, American Express, Dell, Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX. More on www.TradeDoubler.com
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