Durlacher Backs Specialist Online and WAP-Enabled Business Intelligence From International Technology Specialists
London, April 5, 2000 . . . The451.com today launched a business-to-business news analysis tool for decision-makers in the technology industry and its associated investment community. A paid-for service, the451 guarantees independent, exclusive and original thinking from a global team of experts. The451.com is one of the first companies to emerge from Durlacher Corporation Plc’s research-driven business-to-business incubation channel.
Written specifically for an influential and time-conscious business audience, the451.com delivers hundreds of hours of daily research as a business tool for making timely and informed decisions. The451.com confronts and analyzes the key issues driving the information technology, communications and media industries.
Anticipating dramatic changes in the way news will be consumed and to address the growing demand for mobile information services, the451.com is setting the standard with an editorial strategy that offers business intelligence to WAP-enabled smartphone users. The WAP service is available to all smartphone users at wap.the451.com. The service delivers exclusive breaking news to mobile phones, the Web, corporate intranets, email and PDAs, via AvantGo.
"We will arm decision-makers with critical news analysis instead of bombarding them with 'newzak', the context-free and advertising-filled background noise generated in the digital economy," commented Paul Taylor, managing editor of the451.com. "Our service is for readers who want the timeliness of today’s news combined with the critical perspective of an industry analyst firm."
The key component of the451.com’s service will be its specialist commentary on the industry’s 'Burning Issues,' which are reflected in its name: 451 Fahrenheit is the temperature at which paper burns. The451.com will investigate emerging markets and their players, identify new technology trends and define business opportunities. At launch, the451.com will be reporting from a number of 'Burning Issues' battlegrounds including 'Traffic Report', which will report on the quality of service on Internet routes and 'M-Commerce' which will examine the struggle to win eyeballs on mobile and pervasive devices.
"Everyone can be first with the news. Our view was 'So what?' The451.com is first with news analysis - it’s a real business decision making tool," said Andy Bottomley, director of research at Durlacher. "We jumped at the opportunity of partnering with them. The451.com cuts through the industry hype and cheerleading. Its audience is investing in information."
Worldwide Team of Specialists
Key editors include:
·David Massey, managing director, joins from AFXnews
·Paul Taylor, managing editor, joins from The Financial Times
·William Fellows, New York bureau chief, joins from Computerwire, Inc.
·Dawn Hayes, London bureau chief, joins from Sunday Business (UK)
·Nick Patience, Internet editor (New York), joins from Computerwire, Inc.
·Karen Lynch, Telecoms editor (New York), joins from Tele.com
·John Abbott, San Francisco bureau chief, joins from Computerwire, Inc.
Other members of the 60-strong team of editors and analysts come from traditional newspaper and trade publications, financial newswires, research and financial analyst firms and from the computer industry.
The451.com has offices in London, New York and San Francisco and operations in Sydney and Tokyo, providing 24-hour global coverage. The company has editors worldwide including Japan, India, Germany, Scandinavia and Asia/Pac and plans to expand rapidly in Europe and Asia.
To build its online and WAP presence in just three months, the451.com worked with some of the leading companies in the industry. eCENTRIC Consulting Inc. designed the Web site, database and publishing system and partnered with Net Quotient Consulting Group to build the back end. UK-based Synamic Ltd. developed the Java-based WAP site and SMS messaging service.
Durlacher Corporation, Plc is Europe’s leading research-driven investment group specializing on emerging technology and media. It has been a leading investor and creator of a number of successful European software and Internet start-ups including Autonomy and 365 Corporation. Durlacher is increasingly widely recognized for the depth of its expertise in the European technology, convergence and media markets and, as a consequence, for its ability to act incisively in the creation and completion of investment opportunities. Primark Corp rated Durlacher the best performer on the London Stock Exchange in 1999.
The Web address is www.the451.com
The WAP address is wap.the451.com
For further information, please contact Bridget Fishleigh on 07946 342 903 and firstname.lastname@example.org or David Massey on 0585 331 817
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