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Company sets up direct operations in Australia, appoints industry veteran Geoff Masters as Vice President of APAC Sales

Reading, UK, 8th August, 2011 – Numara® Software, a global leader in service management and PC lifecycle management solutions for IT professionals, announced the launch of its operations in the thriving and rapidly evolving Asia Pacific region. Recognising the tremendous growth opportunity for Numara FootPrints and Track-It! family of IT management solutions, the company expanded its global presence and appointed industry veteran, Geoff Masters, to spearhead the initiative. Masters will serve as Vice President of APAC sales at the Sydney headquarters and oversee all APAC operations in the Melbourne and Tokyo field offices.

“The Asia Pacific market and our customers and partners within it are extremely important to Numara. Geoff’s appointment will ensure that we have the best leadership in place to support the IT Operations Management software industry in this region,” said Numara Software CEO, Dave Hansen. “As one of the few markets in the world that showed resilience through the global economic crisis, we see the entire Asia-Pacific region as a large area of growth for Numara. By strategically expanding our global footprint and appointing Geoff, we are laying the foundations for Numara to be a leader in this key area.”

Numara is building on its existing partner foundation in the area to create a full APAC sales and support organisation. Under Masters’ leadership, the headquarters in Sydney will grow to be the company’s sales and support hub for the entire APAC region. He has held numerous APAC managing director roles for global companies such as Sterling Software, Computer Associates and Altiris, as well as CEO and director level positions at companies that he has taken through IPOs on the Australian Stock Exchange.

“I was drawn to Numara Software when I looked at their five-year plan to dominate the mid-market for IT Operations Management,” said Masters. “The APAC region is an excellent fit for the company’s pragmatic yet powerful product portfolio, and it will only improve as we continue to bring new solutions to this market.”

Masters is an Australian citizen who lives in Sydney. He most recently served as an executive at Tripoint Corporation, an Australian-based IT systems integration consultancy.

As a part of this APAC expansion, Numara purchased its business from its Australian partner, Salamander Services, and will lead all customer and partner relations. Salamander Services conducted business as a Numara agent in Australia and New Zealand and was instrumental in building awareness for Numara and its products in the region. The company will continue to operate under the name Salamander Services for other business ventures.
To learn more about Numara Software Pty Limited please visit

About Numara Software
Numara Software is a leading provider of integrated IT management solutions for Desktop Management, PC Lifecycle Management, Security & Compliance, Help Desk and Service Desk. Designed to optimise IT management, Numara FootPrints and Numara Track-it! collectively support more than 50,000 customer sites and nearly 20 million IT assets worldwide. Widely known for our dedicated focus on ease of use and affordability for our customers, our IT solutions deliver fast time-to-value, increased control, and reduced risk for small businesses to large companies.

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For further information:
Paula Elliott
C8 Consulting Ltd for Numara Software
+44 (0) 118 9001132

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