Ditch the Botox: The first collagen drink is launched in the UK to combat ageing skin Tuesday 9 August 2011 PDF Print The first ever drink supplement to combine hydrolysed collagen, hyaluronic acid, borage oil and vitamins, to tackle ageing skin is being launched in the UK. Pure GOLD COLLAGEN® is one of the new wave of nutracosmetics to be launched in the UK, which offers an alternative way to combat wrinkles, fine lines and sagging skin from the inside out. Pure Gold Collagen combines hydrolysed collagen and hyaluronic acid, which work together to add moisture and plump the dermis; the deep levels of the skin. Hydrolysed collagen has been proven in clinical trials to improve the skin’s elasticity, moisture levels, smoothness and prevent the formation of deep wrinkles and fine lines. Collagen beauty drinks are already being snapped up in Japan by women, but until now haven’t been available in the UK. Pure Gold Collagen’s key ingredient is 5g of hydrolysed collagen, or Peptan, which is highly digestible and helps the skin preserve its strength elasticity and firmness. What makes Pure GOLD COLLAGEN® unique is the addition of hyaluronic acid which encourages the efficient adoption of collagen by the dermis (lower layer of the skin). One of the main benefits of taking these ingredients orally, in a drink, is that they get to work on the lower levels of skin or dermis, so is far more effective than skin creams which only work on the epidermis (outer skin layer). Pure GOLD COLLAGEN® comes in 50 ml bottle and should be taken every day preferably for 4 weeks to see the best results. Clinical trials that were carried out in 2008 in France, on the use of 10 ml per day of hydrolysed Collagen Peptan for 12 weeks, produced noticeable results. The 47 participants showed a 28 per cent increase in skin hydration, 19 per cent increase in skin suppleness, 26 per cent smoothing of micro relief furrows and 30 per cent decrease in wrinkles. Pure GOLD COLLAGEN®contains 5g of collagen (and not the 10 ml used in the trials) and its next generation formula with several active ingredients including hyaluronic acid, borage oil and vitamins, increases the bioavailability of collagen and absorption into the dermis. Tony Sanguinetti of MINERVA Research Labs, the UK company which has developed Pure GOLD COLLAGEN® for women in Europe, is passionate about the product. He says: “On a visit to Japan I discovered the availability of collagen drinks and was amazed at the popularity with Japanese women. I was also impressed by the Japanese holistic approach to beauty. I decided to investigate the product and its potential insertion in Europe. One year later we developed an improved formula for the European Market , where this drink is largely unheard of and women have yet to take on the idea of a beauty drink. I believe collagen drinks are going to get big in the future because they work in a different way to creams . The collagen drink can be either complementary or a natural alternative to invasive treatments like botox and fillers.” The benefits of drinking a supplement over tablets are that a drink can include about 50 times more nutrients and active ingredients than pills because it is bigger in volume. A drink is also more appealing than popping a pill and the taste is far more pleasant. This is because the process that is used to extract the ingredients is very advanced so the flavour from any ingredients, like fish is not present. UK consumers can purchase Pure Gold Collagen from www.gold-collagen.com and costs £3.60 per bottle. You can also find them on facebook on www.facebook.com/goldcollagenUK Media contact: Melissa Neill, HYPR, 0845 347 0027, 0796 835 1205 NOTES Pure GOLD COLLAGEN® has been developed by Minerva Research Labs, in 1-6 Yarmouth Place, Mayfair, London, UK. More information can be found at gold-collagen.com There is a patent pending on Pure Gold Collagen. This press release was distributed by ResponseSource Press Release Wire on behalf of HYPR (Lush Communications) in the following categories: Women's Interest & Beauty, for more information visit https://pressreleasewire.responsesource.com/about.