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April 5th 2000 - Imagine being able to swap almost anything for something else with thousands of people from your computer. Will you ever need to buy a book again! Would you swap your family saloon for a sports car, or your house in the city for a place in the country? People are doing just that at, an innovative website launched in January, that’s creating an explosion of swapping communities. lets you create value out of the things you have and no longer want and what’s more it’s easy, it’s free, it’s addictive and creating a new business model on the Internet. Will this mean the end for both traditional retailers and the new Internet retailers such as Amazon!!

Swapping and bartering - the idea of exchanging something you don’t want for something you do want is many years old and something many of us have experienced. It is a concept engrained in most cultures and societies from individuals through to businesses. It is a concept that up until now has been limited due to the ability to get swappers together on a large enough scale.

The Webswappers proposition changes this. Webswappers is a new kind of leading edge Internet service that allows anyone to swap just about anything via the net, unlocking swapping and bartering in the global market. It is set to cause a trading revolution.

Since its launch in January, swapping at is being enjoyed by thousands of people from all over the country. Being part of a global online community means the site is seeing a growing number of overseas swappers introducing a more diverse choice of swaps. It is providing a real alternative to the traditional models of ‘buying’ and ‘selling’ goods and services. is an Aladdin’s cave of interesting, useful and amusing items to swap - from domain names to books, CDs, toys, computers, leftover holiday currency, antiques, cars, baby clothes, toys houses and memorabilia. The list is endless. You can even swap items for cash. Small businesses can swap their excess stock and there’s a weird and wonderful section for all those different and unusual items. If you can’t find what you want, then set up a ‘swap alert’ and will let you know when it comes online. CEO, Jonathan Attwood comments, "Swapping is common practice in smaller communities so it’s ideally suited to the Internet which links a global community. Swapping is such a simple idea and combined with the net we believe it will revolutionise the way we ‘purchase’ and sell goods and services".

A snap-shot of the 30+ categories reveals some interesting and trend-spotting swaps:

·Fans of Pokemon are having a field-day swapping cards in ‘Toys & Games’

·Books and CDs are being swapped in large numbers

·Women are swapping their wedding frocks for golf clubs and lawnmowers!

·Domain names are hot property

·Exchange your house in the country for pad in London or why not Australia? - our swappers already have

·Would you exchange shares in your business for a Porsche Boxter, or swap your family saloon for a sports car

·Euro 2000 tickets - whether you’ve got them or are trying to find them, they’re disappearing fast

·You can even swap services too

The site is easy to use - browse through the swap categories and simply register to begin swapping. You’ll get your own Swap Account page to manage your swaps and offers. You can even add of photo of the item you want to swap. The confidential email system enables you accept, reject and to email questions and offers on swaps. Swaps stay on site for four weeks but the period can be extended or reduced as appropriate. Once a swap has been agreed the swappers are asked what contact details they want sent to the other person. Swappers can use any means they like for exchange, such as regular or registered post, or in person. also offers a safe swap service through a link up with UPS. With this, items are picked up from the swappers’ front door and can be tracked directly from using the safe swap tracking tool.

Anybody can register free of charge to use the service at


· is the brainchild of Jonathan Attwood and Emily Elton who realised that everyone was talking about buying and selling on the Internet but that swapping was a service that was missing!

·Jonathan Attwood is CEO of Webswappers Ltd. He has left his job with PricewaterhouseCoopers where he had been working as a strategy consultant for the past eight years. Prior to that he was with Andersen Consulting.

·Emily Elton is Director of Webswappers Ltd. She is a marketer for the London Business School and has a background working in new start-ups. The company website,, was created in late 1999 and the first version of the service went live in January 2000.

·The site has already received seed capital from friends and colleagues and as it grows, the business will be looking for further investors to build it into the leading global website for swapping on the Internet.

Contact: Jonathan Attwood

Telephone: 020 7610 1575, 0403 314 997


This press release was distributed by ResponseSource Press Release Wire on behalf of SwapitShop in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit