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CIOs have been telling us for some time that the best private cloud implementations are not just cost effective, but instead transformational

Media agency leverages cloud computing to deliver on-demand marketing services to global clients and cuts costs by 60%

London, 18th Aug – Star, a provider of on-demand computing and communication services to UK businesses, revealed the achievements of a collaboration with leading UK media agency, Bezier. Over the last 12 months, the two partners have transformed Bezier’s media business using state-of-the art creative and production processes to create a unified and customer-focused service on Star’s cloud computing platform.

Bezier is a retail marketing powerhouse, with revenues of over £100 million and clients including Argos, Boots, Coca Cola, Disney, Honda and Unilever. Leading retail clients demand a full range of services from designing creative marketing campaigns, through to execution using direct mail and managing the Point of Purchase (POP) materials in-store.

Working alongside Star, Bezier set out to replace its legacy IT set-up with a single state-of-the-art private cloud capable of delivering large amounts of data rapidly to its offices countrywide. The private cloud service is combined with Star’s communications and networking capability in order to guarantee graphics files of up to 60Gb are delivered in seconds.

Chris Airey, Bezier CIO, chose Star to help him implement his vision of how cloud computing can deliver future media services that helps differentiate Bezier from its competitors. The plan was tailored to demands from Bezier’s clients to automate, often complex, project-specific marketing processes. This new direction for the company now means it delivers its own marketing software solution to client marketing teams, who increasingly expect complex services to be delivered at the click of a mouse.

Commenting on the transformation Airey noted, “The future of Bezier was clearly to digitise our offering, streamlining processes and reducing service delivery complexity. We did not want to be told by our IT supplier what was possible, instead we wanted to work with a partner which would support our new strategy and learn with us as we embark on this journey. Star was willing to evolve with us; flexibility was in their DNA.”

The cost and business agility benefits have also been tangible, Airey explained: “As part of the cultural move to embrace cloud computing, we now require less hands-on IT administration, reducing those costs by 60%. We have been able to re-negotiate existing contracts in order to replace them with something that would accelerate the execution of our plans. Fortunately, we were not held hostage to the IT decisions of the past.”

Ricky Hudson, Star CEO, commented, “CIOs have been telling us for some time that the best private cloud implementations are not just cost effective, but instead transformational, to the customer’s business. Bezier’s clarity of vision around what we could jointly achieve has reinvented and reinvigorated an already successful media business. Our belief is that while others are talking about and debating what cloud computing means to them, forward thinkers such as Bezier get real and achieve differentiated competitive advantage by choosing to partner with Star.”

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About Star

Star provides on-demand computing and communication services to UK businesses. Utilising an advanced cloud computing platform, the company has redefined how business people use and pay for the technology that supports them. Star’s On-demand Business Services™ are easy to use and pay for and are available any time and from anywhere, removing unnecessary costs for hardware, software and ongoing maintenance. Since 1995, when Star was founded, the company has been an Internet technology innovator and pioneered the system for cloud based spam and virus scanning for business email that became MessageLabs.

In the last 14 years Star has established itself as a leading IT and communications service provider of the highest pedigree looking after 3,500 UK business customers and their 500,000 users. Star has UK based data centres that sit within a network and communications capability that forms the basis of the Star Platform, from which a wide range of computing and communication services are delivered to customers. Star has over 230 employees working from offices throughout the UK, providing the highest levels of customer service and support. Star’s technology roadmap will deliver on-demand, cloud computing services to UK businesses who want immediate access to the latest enterprise technologies.

Star Press contacts

Paul Maher/Emma Naylor
Positive Marketing
Mobile +44 (0) 7900 600013
Direct +44 (0) 20 8237 1104 / 0208 237 1107
pmaher@postivemarketing.org

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