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A typical GreenRoad customer sees up to a 10% reduction in fuel-consumption and emissions as well as a 50% reduction on accident costs

London, UK. — August 23rd, 2011 — GreenRoad™, the leader in driving performance and safety management, today announced that it has won the Best Risk Management System category in this year’s BusinessCar Fleet Technology Awards – The Techies. The Techies reward the companies and suppliers that are making fleet operations cheaper, greener, safer and more efficient.

Previously GreenRoad has won the 2009 - Best Green Development (Suppliers) in the inaugural Techie awards in 2009 and was highly commended for Best Risk Management System in 2010.

This award recognises GreenRoad’s success reducing risk along with its insurance partners including Zurich, Marsh, Admiral and Towergate. By offering GreenRoad’s service to their clients, these insurers are gaining intelligence about risk and safety levels and helping their clients manage risk, cut accident claims and negotiate more favourable insurance premiums.

For example, Zurich introduced City Link to GreenRoad in order to reduce collision claims rate and insurance premiums. City Link has gone live with GreenRoad in 280 vans at 14 depots nationwide and all depots have seen an improvement in driving since GreenRoad started giving drivers feedback on their driving, and the number of potentially hazardous manoeuvres has dropped substantially.

A Marsh client, Securitas Mobile, has seen a 72% risk reduction in driver risk and a 49% reduction in accidents since it started using GreenRoad in its new fleet of Peugeout 207 cars in 2010.

“It is particularly gratifying to receive this award because it acknowledges our major investment in both technology innovation and business partnerships,” said Aidan Rowsome, general manager, Europe. “As insurance premiums continue to rise, GreenRoad can help businesses manage their insurance costs by demonstrating a proactive approach to driver risk. Managing risk not only results in safer roads for all of us, but also brings benefits through reduced fuel consumption and less vehicle wear-and-tear.”

GreenRoad provides the most effective, proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision-making.

GreenRoad provides drivers and fleet managers with real-time feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad positively impacts both conscious and unconscious driving behaviour – the key to creating more fuel-efficient and safer drivers. A typical GreenRoad customer sees up to a 10% reduction in fuel-consumption and emissions as well as a 50% reduction on accident costs.

About GreenRoad

GreenRoad is the leader in driving performance and safety management for fleets and other organisations. GreenRoad solutions feature the unique GreenRoad Driver Auto-Improvement Loop™, technology-based, personalised driver self-improvement that immediately transforms driving culture and delivers the best drivers on the road. Proven across 70,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realise positive ROI within months. The company is headquartered in Redwood City, CA, with offices throughout the U.S. and U.K., and Israel. For more information, visit

For more information please contact:

Rachel Postlethwaite
Breakaway Communications
+44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of GreenRoad in the following categories: Environment & Nature, Motoring, Transport & Logistics, for more information visit