Bigmouthmedia, the global digital marketing company, has launched its second annual Affiliate Survey, designed to identify the key issues and emerging trends in the affiliate industry today.
The research aims to gather trusted information about the affiliates' views on the latest developments and emerging challenges within the sector. Bigmouthmedia, part of LBi, the world's leading marketing and technology agency, is inviting affiliates to share their opinions on a series of issues ranging from networks and tracking technologies to the use of creative tools and advertising exchanges.
"Last year's survey provided invaluable industry insight direct from the affiliates themselves, and we hope to gain an excellent level of responses again this year," said Fiona Robertson, Head of Performance Marketing at bigmouthmedia. "The results will be launched right before the A4U Expo, so we hope we’ll be able to provide the industry with some exciting talking points in the run up to the event."
The survey includes questions such as: Is commission attribution modelling threatening the affiliate industry? Are there too few affiliate networks in the UK? Do networks in the UK have a problem with low quality or fraudulent traffic? And does Google want to become the world's largest affiliate?
The survey is open to all affiliates until 5pm on the 2nd September. Responses from networks, agencies and merchants are not being sought after for this survey. Participants will receive a free copy of the report, highlighting all the key findings from the survey, as well as the chance to win an iPad2.
Affiliates can participate in the survey by visiting http://goo.gl/YQMVZ
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About LBi and bigmouthmedia:
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. It helps companies of all shapes and sizes decide what's next for their business - and then it takes them there. Along with its media arm bigmouthmedia, LBi defines and executes transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways. Across its 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. LBi also sets the pace in digital display, search engine optimisation, PPC, affiliate marketing, usability and web analytics.
There are many things that make LBi unique, but if the company had to choose one it would be its ability to bring together diverse teams of experts to suit any brief. The company calls this blending, and it's the reason why all types of organisations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.
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