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• 47% of Brits use traditional car games to entertain kids on long car journeys
• 51% of Brits favour electronic gadgets to keep children amused in the car
• 46% of Brits use music or audio books for their offspring’s in-car fun

25th August 2011 – Traditional car games like i-Spy are alive and well, according to a new survey from car hire price comparison site While 51% of Brits with children favour using electronic gadgets to keep the kids amused on car journeys, either in the UK or abroad, perhaps surprisingly almost as many (47%) rely on old-time favourite car games, 46% on music or audio books and 36% with classic sing-alongs.

The most popular classic car games to keep kids entertained while driving at home or in a hire car abroad are i-Spy, the Number Plate Game and Spot the Landmark.

Parents in the West Midlands and Scotland (51%) seem to be most smitten with classic, time-honoured car game, compared to 37% of Londoners, who rely on music to keep car journeys grumble-free (45%).

However, it seems some parents may be hoping to boost their children’s creativity in entertaining themselves, with 13% saying they don’t do anything to keep their children amused while on long car journeys. Parents from Yorkshire are perhaps the most adamant that through boredom is born creativity, with 23% saying they don’t entertain their kids in the car here or abroad.

Andrew Shorrock, Product Manager at commented: “Whether you are staycationing in the UK or hiring a car abroad this summer, keeping the kids entertained on long journeys is a must. Traditional car games are a great cost-free way to keep those in the back amused for hours during journeys in the summer break.”

For more information on travelling abroad and great value car rental, car hire comparison or for more information on car hire destinations or airport car hire, visit

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For more information, contact:

Claire Barber
EML Wildfire
020 8408 8000

Survey Methodology

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2004 adults, of which 900 have driven abroad. Fieldwork was undertaken between 18th and 20th July 2011 and was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About is an independent price comparison website whereby customers can choose a car hire out of 24,000,000 offers from 130 suppliers and 90.000 stations in 178 countries and book directly. is connected with the most reputable car hire suppliers worldwide over an XML-reservation interface. The customers can reserve their desired car hire with only two steps and can specify their offer by filtering through price, car category, equipment, doors / passenger and supplier. In addition, the customer can immediately see which services are included in the offer. Another advantage: Bookings can be made directly on the site.

By exclusively negotiated rates with the car rental companies also guarantees special terms and prices. Furthermore, our trained call centre provides support to our customers with their online reservations and also with any other questions around the subject rental car. They are available by phone from Monday to Friday from 9 a.m. to 7 p.m. and Saturday from 10 a.m. to 6 p.m. – for free. The team care about concerns and booking procedures. From England you dial the toll free service-hotline 0800 098 82 20 and from USA and Canada the toll free number 001 888 816 5478. Short news also on Twitter:

This press release was distributed by ResponseSource Press Release Wire on behalf of Wildfire in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Consumer Technology, Motoring, Travel, for more information visit