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Greater Accuracy with Online Competitive Price Intelligence

HOUSTON and SUNNYVALE, Calif., Aug. 29, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, and Lixto, Inc., an international provider of price intelligence, today announced an alliance to provide customers with enhanced intelligence for price optimization software.

Gathering competitive price data is a challenge for many organizations. Lixto addresses this challenge by extracting competitive web-based pricing data, which is then incorporated into customers’ pricing strategies. With the offering, companies will be able to understand, in a single view, how their pricing compares with competitors based on intelligence from online channels.

”Our partnership is indicative of the thought leadership our companies bring to price analytics, price execution and prize optimization,” said Lixto CEO Christian Koestler. “The joint effort will bring new pricing options to companies, empowering better decision-making and driving operational performance through 360-degree price visibility.”

“Customers look to PROS for price-setting accuracy beyond just a product or solution,” said John Salch, PROS vice president for technology and platforms. ”We continually evaluate new methods for incorporating competitive price data that add innovation and intelligence. Companies in the manufacturing, distribution, services and travel industries require data from online channels to make pricing decisions, which is manually intensive. With Lixto, they’ll be able to incorporate reliable data mined from the web, which enables them to optimize pricing decisions, and improve business processes and financial results.”

To learn more, visit the website at http://www.prospricing.com/Partners.aspx.


About Lixto, Inc.
Lixto, Inc. is an international leader in web data extraction and analysis. Extracting specific, precise data from the web, Lixto empowers better decision-making, drives operational performance and offers competitive price visibility. Companies throughout the world, including Best Western International, Fujitsu Technology Solutions, Hama, hotel.de, Iberostar Hotels, Insight Direct USA and shopping.com have adopted Lixto solutions. To learn more, visit the website at www.lixto.com or www.twitter.com/LixtoNvalley.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of prescriptive enterprise pricing and revenue management software products, specializing in price analytics, price execution, and price optimization. By using PROS' software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance. PROS' software products implement advanced pricing science, which includes operations research, forecasting and statistics. PROS high performance software architecture supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with hundreds of simultaneous users and sub-second electronic transactions.
PROS has implemented over 500 solutions across a range of industries in more than 50 countries.
Founded in 1985, PROS is headquartered in Houston, Texas. Today, PROS has over 400 employees, more than 100 with advanced degrees and over 25 with Ph.D.s. To learn more about PROS, please visit www.prospricing.com.

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality of the PROS products and their ability to manage and forecast across an enterprise. The forward-looking statements contained in this press release are based upon PROS' historical performance and its current plans, estimates and expectations, and are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual results to differ materially from those described herein include PROS' ability to develop new products and product enhancements with the required functionality desired and PROS' ability to implement and support successfully its products to the expectations of its customers. Additional information relating to the uncertainty affecting the PROS business is contained in PROS' filings with the Securities and Exchange Commission. These forward-looking statements represent PROS' expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.


Media Contacts:

PROS
Corporate Communications
Yvonne Donaldson
ydonaldson@prospricing.com
713-335-5310

Lixto
Mary Nowak, Talking Points Professionals
970-416-8877
mnowak@talkingpointspro.com

James Cooper, Ascendant Communications
+ 44 (0) 208 334 8041
jcooper@ascendcomms.net

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