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MoneySpinners 2011 homepage

The resulting website is a constantly evolving, content-rich experience that creates a close engagement between sponsors and fundraisers.

Netcel has launched a charity fundraising website to accompany the annual cycle ride for MoneySpinners, www.moneyspinners.org.uk

Now in its third year, MoneySpinners has so far raised over £200,000 for charity. This year the cyclists, from the UK’s financial services sector, will do their own tour de France, by cycling over 600 miles in one week (3-10 September 2011) from Paris to Bordeaux to raise even more money for charity.

As the digital sponsor of the event, Netcel has adopted a mobile-CMS strategy to allow the cyclists to update site content while on the move. This includes Google Map integration which plots the real-time location of cyclists between Paris and Bordeaux, with updates every 10 seconds. This enables the cyclists to keep all their sponsors and followers up to date with latest news via a Twitter feed, as well as providing photos and videos from their mobiles to the website.

The resulting website is a constantly evolving, content-rich experience that creates a close engagement between sponsors and fundraisers. MoneySpinners nominated charity for 2011 is The Alzheimer's Society

Tim Parfitt, Managing Director of Netcel, commented, “I am delighted that Netcel is the digital sponsor of MoneySpinners for the third year running. The cyclists have achieved so much and raised such substantial funds for charity in this time, and we are delighted with the role that the website plays in assisting their fundraising efforts”.

To pledge your support and view the cyclists’ progress during the event, visit www.moneyspinners.org.uk and for further information about Netcel, visit www.netcel.com

Contact:

Sophia Robertson, Marketing Manager
Netcel, 45 Grosvenor Road, St Albans, Herts, AL1 1RX
01727 736020

Notes to editor

About MoneySpinners

MoneySpinners was founded in 2009 by Keith Carby of Caerus Wealth Management, who invited a group of like-minded executives from the financial services industry to take part in one of life's great challenges - to cycle the length of Great Britain and to raise money for worthy causes.

In September 2009, the inaugural MoneySpinners event took place. Twenty cyclists covered 1000 miles in 10 days from Lands End to John O'Groats, raising £150,000 for Naomi House Children’s Hospice in the process.

In September 2010, nineteen cyclists covered 600 miles from the most easterly point of England (Lowestoft) to the most westerly point of Ireland (Dingle Bay), raising £50,000 for MacMillan Nurses.

View Riders 2011 at: http://www.moneyspinners.org.uk/charity-bike-riders.asp

About Netcel

Netcel is a leading digital agency that designs and develops websites and digital solutions.

Established in 1995 and based in St Albans near London, we are an accredited EPiServer Premium Solution Partner and Microsoft Silver Partner, with over 40 corporate clients. Netcel specialise in developing solutions using EPiServer and currently support over 25 EPiServer websites. For more information, visit www.netcel.com

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