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As a broker of music content, we’re delivering unique experiences for the Boden brands through our world-class recording facilities

Air Entertainment Group and Major Clothing Retailer Join Forces for Youth Music Competition

6th September 2011 – Air Entertainment Group (AEG) has announced a promotional collaboration with major clothing brand Boden in the form of an online music competition aimed at its Johnnie b (teenage market) customers www.boden.co.uk/johnniebloud.

The Facebook competition invites musicians, bands and artists from the 10-18 year age range to upload their original music and garner the most ‘likes’. The band with the most ‘likes’ will win a session at Strongroom Studios, part of AEG, complete with a mastered version of their session from Air Mastering and CDs to use as demos for record companies. The competition will be promoted to approximately 150,000 Johnnie b/Mini Boden customers through the Boden catalogues and a bespoke email campaign.

“Johnnie b Loud is the first music based competition we've run, and as well as having a lot of fun with it, we really hope we unearth some new talent. Strongroom Studio in Shoreditch is an amazing facility and the chance to record there is a huge incentive for anyone serious about making music.” comments Richard Bell, Director of UK Marketing, Boden.

For AEG this is the first example of the company’s new mission to work with brands and other non-traditional recording industry sectors.

As Darren Haynes, Senior Marketing Manager of AEG comments; “This is a really exciting project. As a broker of music content, we’re delivering unique experiences for the Boden brands through our world-class recording facilities.”

-ENDS-



For Press Information contact: Sadie Groom, Bubble & Squeak T: 01442 877850/ 0771 542 2414 sadie@bubblesqueak.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Bubble & Squeak PR London in the following categories: Children & Teenagers, Entertainment & Arts, Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.