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The Carphone Warehouse Group companies Best Buy, and e2save have appointed Efficient Frontier to run performance marketing campaigns, starting with a full paid search campaign. Carphone Warehouse is already a customer of Efficient Frontier.

Efficient Frontier will work with all the Carphone Warehouse Group companies on their search programmes initially, and then will assess the opportunities from DR focused display and social media acquisition campaigns. Part of the company’s brief to Efficient Frontier is to test all new opportunities on Google and other platforms to ensure that its campaigns are as effective as possible. Efficient Frontier uses its proprietary technology, including predictive modelling and automated bid management, to optimise search campaigns for Carphone Warehouse, and will use these technologies across Best Buy, and e2save.

Gareth Jones, Head of Online Marketing: Carphone Warehouse & Best Buy UK, says: “Efficient Frontier has a track record in running successful campaigns for Carphone Warehouse. Campaigns include combining newer platforms such as mobile search and new Google innovations with more traditional search. Efficient Frontier is currently leading the business to business online activity for Carphone Warehouse.”

Sam Tyrer, Managing Director E2save &, says: “We’ve seen the results that Efficient Frontier has achieved for Carphone Warehouse and wanted to extend this across the rest of the group. Understanding issues such as customer attribution and optimising campaigns across channels is something that is increasingly important, and where Efficient Frontier excels.”

About Efficient Frontier& Context Optional

Efficient Frontier is a leader in online digital marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages well over a $1 billion in annual digital marketing spend on behalf of its clients globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal digital advertising campaign performance.

In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management for global brands and agencies. Context Optional’s Social Marketing Suite enables brands to create highly customized social media interactions that generate real value from their fans – through increased mindshare, word of mouth, website traffic and customer service recovery.

The Efficient Frontier/Context Optional combination offers marketers the opportunity to unite customer acquisition and engagement, creating an exponentially greater number of brand advocates across social media properties. Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans on Facebook and Twitter. The united Efficient Frontier and Context Optional platforms and aligned service teams ensure flawless execution of social marketing campaigns including strategy, creative, execution and optimization.

Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Context Optional is headquartered in San Francisco. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information on Efficient Frontier, visit and for Context Optional visit

Further media information:
Kate Hartley
Carrot Communications
Tel: 0203 178 5052 / 0771 406 5233

This press release was distributed by ResponseSource Press Release Wire on behalf of Carrot Communications in the following categories: Media & Marketing, for more information visit